Mark Tosczak

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19 tips from (almost) 10 years of blogging

January 22, 2010 By Mark Tosczak

I’ve been blogging for almost 10 years now (not always here, though, in case you’re wondering). I’m not saying I’m an expert, but I know a thing or two. I’ve also picked up what I like to think of as a few best practices and good ideas along the way. Here’s some:

  1. Use WordPress. It’s not perfect, but it’s still the best out there as far as I’m concerned. There’s a free hosted version if you don’t want to mess with installing it yourself.
  2. Give credit where credit is due — for photos, ideas, whatever. Whether it’s required by law or not. That’s what links are for.
  3. If you’re linking to anything other than an HTML page (for example, a PDF), tell the reader in the link text. Put “[pdf]” or something similar
  4. Use a spell checker. I’m a good speller — a really good speller — but everyone makes mistakes. So double-check.
  5. Be consistent. This is something I’ve been very inconsistent about, especially since I became a parent (’cause, in case you didn’t know, kids take up a huge amount of time and energy). And I’ve paid for that with fewer readers and less traffic. So be consistent — blog regularly, and you’ll get and retain more readers.
  6. Don’t get paralyzed by trying to make things perfect. Do the best you can, hit publish, and then go on to the next post.
  7. Don’t post anything you wouldn’t want your boss, spouse/partner, parents or children to see. Because they will. Discretion is the better part of valor.
  8. Do post about things that you find interesting and helpful. There’s a lot of other people in this world, chances are some of them are going to find the same things interesting that you do, and they’ll read your blog.
  9. Publish an RSS feed, and also provide an email subscription. There are lots of options to do this, and most of them require little or no knowledge of actual code.
  10. Use Feedburner for your RSS feed.
  11. Subscribe to your own RSS feed and your own email subscription (yes — both!). See what your readers are getting from you, so you can fix it if it’s bad and so you know if it stops working.
  12. Don’t blog on your employer’s time (unless you really are getting paid to do that).
  13. It’s OK to make a little money with ads, affiliate links or whatever, really. Being a blogger does not require a vow of poverty. Just don’t be the kind of smarmy marketer we all hate (for more on this I suggest Copyblogger’s excellent post on the ‘Third Tribe’).
  14. Write interesting headlines. One very basic, easy place to start: Put verbs in your headlines.
  15. Periodically go back and read your old blog posts. If you’ve been blogging for a while, it’s good to remind yourself what you’ve already done. You may also find some posts that could be updated or added to — in other words, a new post!
  16. Look at your blog through a different browser than the one you’re using sometimes — other people are, so you should, too.
  17. It’s OK to post a collection of links to other interesting stuff occasionally. Just don’t do it everyday. That’s what Digg and StumbleUpon are for.
  18. Get a Twitter account. OK, there are a few very successful bloggers who don’t have Twitter accounts. But really, if you’re one of them you don’t need my tips. So if you don’t have one, get a Twitter account.
  19. Be inspired. This post was inspired by David Risley’s 50 Rapid Fire Tips for Power Blogging. You’ll note we share many ideas about best practices. He does have a longer list than me, though.

Have some tips yourself? Please share them in the comments below.

Filed Under: Blogging, Online marketing, Resources, Writing Tagged With: Blogging, tips

Is email the new blogging?

July 21, 2008 By Mark Tosczak

Is email the new blogging?

I’m serious. For all the hype about email being dead, the vast majority of people online are still using email, using it as much or more than ever, and will continue to use it. Which brings me to my question: Is email the new blogging?

Three examples

  • When Jason Calacanis announced he was dropping his blog and instead starting an email list, many people just took it as yet another publicity stunt by the entrepreneur and online showman. But I think Jason’s move to an email list might be symptomatic of a renewed focus on the power of email. So far, his emails have been substantive and interesting, and worth reading.
  • Power blogger Darren Rowse, publisher of ProBlogger.com (which I highly recommend), relaunched his email newsletter recently. He’s not giving up his blog, but the newsletter (which I also recommend) has additional content in it beyond the blog.
  • Peter Shankman started his “Help a Reporter Out” emails on Facebook, migrated it to its own web site and seems to be swiftly turning it into a business, all in just a few months. The email is designed to connect reporters to sources. Both reporters and sources (or, in my case, the public relations pros who represent potential sources) can sign up and receive the email for free. And I think HARO could turn into a real competitor to ProfNet’s paid service, which does pretty much the same thing. This week HARO crossed the 15,000-member mark.

Why email?

Are people are beginning to see some value in email as an online publishing tool that blogs can’t provide.

For example, with email you have a way of counting and contacting your readers — you have their email addresses.

With email, you only have to worry about getting people to sign up and stay subscribed. No search engine optimization, no linking strategies, minimal design. Sure, you have to think about getting past spam filters, but if people want to receive your email usually that’s not a big problem.

With email you don’t have to moderate comments or “create community.” Though you can create community. Gary Vaynerchuk, host of the vlog Wine Library TV, cultivates an army of 80,000 “Vayniacs” in large part by spending 12 hours a day on email. (I can’t find this online, but it’s in the August issue of Wired magazine, on page 112, as a sidebar to the cover story on Julia Allison, which I’ll be blogging about later this week.)

With email, when people opt-in to read it, they’re giving you permission to communicate to them about what you want to — to sell yourself, your products, your services, your ideas. Is that more powerful than the often-passive readership on a blog? I don’t know.

Blogs aren’t dying, but …

This doesn’t mean blogs are dying. But I have a feeling we’re going to see more and more email newsletters, from bloggers and others, and a renewed emphasis on turning email into a really produtive content channel. Although you can subscribe to my blog via email (the little form is there on the right-hand side of the page), I’m not about to start an email newsletter. For now, at least, a blog works for me. But I bet we’re going to see more people launching email newsletters.

What do you think? Are we going to see more of these email publishing ventures? Are there other examples of this I’ve missed? Or am I making too much out of a handful of isolated anecdotes? Tell me what you think in the comments.

Filed Under: Blogging, Online marketing, Social media Tagged With: Blogging, Darren Rowse, Email, HARO, Jason Calacanis, Peter Shankman, ProBlogger

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