Mark Tosczak on marketing, management, productivity, writing and other stuff

Here’s a round-up of links that ought to be of use for anyone marketing online:

• Get the Word of Mouth Manual: Volume II via free download.
• Chris Brogan shows you to organize for more efficient, effective blogging.
• Skelliewag explains how to get some link love from Digg.
• Christopher S. Penn says you can take advantage of those RSS scrapers that steal your blog posts to actually bring more traffic to your site.

Please let me know if you find these links useful.

Happy Independence Day!

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. …

Here’s the entire text of the Declaration of Independence.

SEO 2.0 has a list of the top 10 URL design mistakes. It turns out, there are some basic principles you should follow if want to create URLs that are friendlier both for search engines and human web searchers. I’d also note that these shorter, human-readable URLs are also far better when you’re pasting them into a tweet or a Facebook update.

Link.

The New York Times explains the art of choosing key words that will help your news release get picked up by the news media, and search engines. Favorites include terms like ‘green,’ ‘fat,’ and ’secret.’ On the other hand, business jargon such as ‘turnkey’ and ‘mission critical’ are likely to trigger journalists’ BS detectors and have the opposite effect.

Of course, it’s not just the words. There’s actually got to be news value in the release to get the news media to pay attention. Understanding what that is, and how to express it clearly and succinctly in a news release, is a big part of what the art of good news releases is all about.

Link.

Christopher S. Penn has released a PDF eBook and a companion audiobook about how to market your podcast.

This is a super-short eBook (13 pages total) that asks 8 questions of you in your efforts to market your podcast. The answers you come up with will determine in large part just how effective your podcast marketing is.

It’s free. Link.