Seven go-to productivity apps for 2012

With a new year just underway and productivity and organization being the focus of many new year’s resolutions and goals, I thought I’d give a quick run-down of some of the key apps and tools I’m using to stay organized these days.

General Productivity and Organization

  • Dropbox for sharing documents between multiple computers and sharing large files with other people. It’s on both my personal and company laptops, plus my iPhone. Dropbox has become my default location for storing any file that I want available to me wherever I am. I’m using almost 90 percent of the capacity in my free 2GB account, so there is a pretty good chance I’ll upgrade to the paid version this year. (Though if you click-through the link here, sign-up for an account and download the software, I’ll get 250MB added to my account, so I’d very much appreciate you doing that.
  • Evernote, for notes, travel information, reference information and lists — including my to-do lists. I use this every day as a key part of my task management and project management tracking system, and have basically stopped using paper. This is part of my effort to have less stuff and less clutter this. Just like Dropbox, I have Evernote on both my laptops plus my iPhone. I’m using the free version, for the moment.
  • Basecamp for project management at work. We’ve been using this for over a year now at work, and although it’s not perfect, it still seems to have the right mix of just-enough features without too much complexity.
  • LastPass for password management. I think it’s almost essential to have some safe, secure, always available way to manage passwords. I have a little home-brew system for generating and remembering unique passwords, but even that isn’t enough for the dozens of different passwords I need to keep track of. LastPass helps keep me sane.
Writing and Creativity
  • Scrivener for writing. I save the files in Dropbox and have it installed on both my machines. I love the writing interface as well as its ability to handle complex, multi-part documents – everything from blog posts to my daily journal to novels. I wrote the first draft of this post in Scrivener. It’s a Mac-only app, so Windows folks are out of luck (or perhaps there’s an alternative – I just don’t know).
  • Xmind for mind mapping. I’ve found mind mapping an excellent tool for organizing thoughts and ideas, and translating the results of brainstorming to a coherent structure. I should be using it at work with our teams as a brainstorming tool. I would just hook the laptop up to a projector so everyone can see the mind map as it’s built. This comes in both free and paid versions, but I’ve only used the free version.
Social Media
  • I continue to be a huge fan of Hootsuite for social media management, especially Twitter. It’s a web app, so it’s available at any computer with an Internet connection, and there’s an iOS version as well for the iPhone and iPad. I get the same set of lists, searches and other features no matter where I log in from. Plus Hootsuite has built in analytics, scheduling and other capabilities. The free version has quite  a robust set of features, and the quality is so good I wouldn’t hesitate to pay for the premium version if (more likely when) I need the extra features.

Of course, like most people I use Microsoft Office for word processing, presentations, spreadsheets, email, contacts and calendars. And there’s a range of other applications and tools I’m in and out of each day. But the ones above are really my go-to apps for getting things done. If you have any must-have applications, I’d love to hear about them. Please leave a comment below.

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Four tactics to take corporate social media to the next level

In most companies, social media lives in marketing and/or corporate communications. That’s fine for brand and corporate efforts, but if your company’s social media activities are restricted to just those two functions, you’re not getting everything out of social media that you could be.

Social media and the corporation

Photo credit: Dell (which has successfully used social media for more than just marketing and public relations).

Companies should think about social media at two levels:

  • The brand level, which typically involves tactics such as corporate Twitter accounts, Facebook pages, corporate blogs and formal social media campaigns.
  • The employee level, which requires empowering as many of your employees as possible to engage with the outside world using social media tools with the goal of doing their jobs better.

If your company has on-staff recruiters, a sales force, R&D specialists and customer service staffers who are not using social media, chances are they’re not as effective as they could be.

So how do you go about implementing something like this? Here are four steps I’d start with:

  1. Write (or, if needed, revise) your social-media policy so it is simple and clear for employees to follow, and not only protects your company, but also encourages employees to tap social media tools to do their jobs better.
  2. Deliver training in social media for employees in sales, business development, human resources, customer service, R&D and other nonmarketing, non-PR functions.
  3. Provide ongoing support for employees using social media in their professional capacity. That could include everything from arranging for professional photographs for LinkedIn and with other social media profiles to paying for social media apps for employees’ smart phones. You might even think about retaining a social media coach to work with individuals.
  4. Develop a formal process to help new employees understand how they can (and should) use social media. Chances are they won’t have gotten this training in their last job.

If you have other ideas about companies can move their social media activities to the next level, I’d love to hear them. Please leave a comment below.

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Why you should have multiple email accounts

I have a confession to make: I’ve had something on my to-do list for several months now that I’ve been procrastinating on.

  • “Record all email accounts and passwords in one place.”

Over the last few months I have been using Clipperz to store my passwords for various accounts. I spend a lot of time online, so I have a lot of passwords. But I’ve been procrastinating on rounding up my email addresses and adding them to Clipperz. The problem is that I have a lot of email addresses, including some I don’t use that often, and I dread the thought of digging them all out and figuring out what the passwords are.

A better solution, you might say, is just to have fewer email addresses. But multiple email accounts are useful.

In fact, if you only have one or two email addresses and you’re active online – especially if you’re doing things for clients, employers or others – you need to use more email addresses.

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Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference.

That’s why, if you’re interested in social media, search engine optimization (SEO) and doing business online, you should attend ConvergeSouth 2010. (Disclaimer: I am one of the volunteers helping to put the conference together. I’m involved because I’ve attended several past ConvergeSouth conferences and I think it’s a great conference.)

So far, this year’s line-up of speakers includes:

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Six tips for getting more out of conferences

Don't just sit there. Make sure you get the most out of attending a conference or seminar. (Photo source: http://www.sxc.hu/photo/211097)

I recently attended Ragan’s Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters and heard first-hand how some of the country’s best known companies are using social media.

In addition to getting a lot of good ideas about social media, I also came away with some thoughts — some new, some old — about ways to get more out of a conference or seminar.

1. If it is a social media event or if people will be tweeting about it, find out the hashtag (or designate one if no one else will) ahead of time. Bonus: start tweeting before the event to make yourself known to other attendees and meet them before you actually arrive.

2. Find other ways to organize attendees online. I started a Twitter list of conference attendees. After the Ragan conference, a fan page for conference attendees was started on Facebook and another attendee started a LinkedIn group.

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Four things readers want

News conference

Publishing news about your niche or topic area is one sure-fire way to attract and retain an audience. (Photo: http://www.sxc.hu/photo/106233)

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and keep your brand uppermost in people’s minds?

What they want is likely to boil down to four kinds of content.

How To

How to be wealthier, how to be sexier, how to be slimmer. How to do something — create a great Facebook fan page, sell more life insurance or bake the perfect cake.

Bookstores and libraries are full of how-to books. Magazine covers are scribbled over with how-to headlines – “How to get your guy to ____” screams Cosmo. And the Internet has become a treasure house of how-to content of every type.

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Why you should stop trying new social media sites

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp.

Maze

Don't get lost in the maze of choices social media offers. (Photo source: http://www.sxc.hu/photo/1093677)

The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, I can’t commit enough time to explore every new thing to come along. Chances are, you don’t have the time either. And that’s OK.

It’s easy to get caught up in trying the latest and “greatest,” easy to worry that you’re going to miss out on the next Facebook or Twitter if you don’t jump on a new site right away. In other words, it’s easy to forget why we’re here in the first place.

We’re here to have conversations, to learn, to market and brand ourselves, our businesses and our causes. Actually doing those things requires work, attention and focus. But the siren song of Google’s latest project or the newest game that all your friends seem to be playing on Facebook can be all too alluring sometimes.

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30 content ideas for an email newsletter

One day your boss comes into your office and announces that he wants to publish an email newsletter about your department, company or organization. And then he gives you the job of actually producing it. He gives you a deadline and says “I look forward to seeing a draft of the first edition next week.” What do you do?

I’ve created and managed a few email newsletters over the years. Just as with a blog, an email newsletter is built around content. Here are 30 content ideas for your email newsletter.

1. Links to and excerpts from your recent blog posts.

2. Links to and excerpts from other web sites or blogs that your readers might find useful or interesting.

3. A short essay or letter that’s not published anywhere else.

4. An exclusive tip of the week/month.

5. Links to your company’s social media accounts (Twitter, Facebook fan pages, etc.).

6. News and announcements about what’s going on in your business or organization.

7. Special offers, discounts and coupons.

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Five mistakes newbie bloggers make

Road closed sign

Some blogging mistakes can block your path. (Photo source: http://www.sxc.hu/photo/589399)

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot.

So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid.

Mistake #1: Not sticking with it.

Some bloggers see a lot of success relatively quickly, but there is no such thing as an overnight success. Even those bloggers who brag about how they took a new blog from zero to 10,000 subscribers in three months, or whatever, didn’t really go from zero to hero overnight. Chances are they put in years of work before they ever launched that “overnight success” blog, developing skills and acquiring tools to make a big splash quickly.

Whatever your goals are as a blogger, you’ve got to stick with it to see success. A good rule of thumb would be six  months of steady blogging before you begin to see significant traffic, readership or (if it’s a goal) revenue.

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How to use personas in blogging

Mannequins

Putting a face on your readers with personas can improve your blog and content marketing efforts. (Source: http://www.sxc.hu/photo/499007)

Many marketers use personas to help them better understand their customers and design products and marketing campaigns that will be attractive to those customers. You can use them to improve your blog or other content marketing efforts — podcasts, videos, white papers and so forth.

What is a persona?

A persona is a fictional character used to better understand the desires, goals and motivations of some set of potential customers.

If you’re running a blog about weight loss, you might use personas to understand the differences between a 19-year-old woman and a 47-year-old man when it comes to losing weight. Chances are they have different motivations, different values and different circumstances in their day-to-day lives. Rather than treating those two sets of customers the same, personas allow you to clearly fix in your mind how each group is distinctive and will likely seek different information as they explore weight loss solutions.

Properly constructed personas are built off extensive research, which could include interviews, spending time with people in their day-to-day lives and collecting statistics about a target group of customers. If you have the resources for that sort of research, then you have a huge advantage compared to your competitors. But even if you don’t, you can still use personas to rough out some basic ideas about different audiences.

You can still consider all the people you know in real life who are representative of potential readers. That can help you define personas based on interactions and communication you’ve had with real people.

Also note that you can have multiple personas for a single brand, product or service. Different groups of people may purchase the same product for different reasons. Effective marketing communications will still take into account the needs, aspirations and values of these different personas in creating an overall marketing plan.

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