So you’re a social media maven. You tweet, you blog, you have accounts on all the major social media sites, and a few of the minor ones, too. You know how Digg works, understand URL shorteners and subscribe to a bunch of RSS feeds from social media rock stars like Chris Brogan and probloggers like [...]
Rethinking the press release and media relations
May 29, 2009 By 1 Comment
The press release as a public relations tool is in transition. Before the World Wide Web, before everyone was online, press releases (or news releases) had a straightforward function: persuade a reporter, editor or producer to cover your story in some fashion. Sometimes that coverage was in the form of a fully reported story that [...]
Review of "Seven Content Strategies to Build Trust with Today's Savvy Consumers"
December 8, 2008 By 2 Comments
Seven Content Strategies to Build Trust with Today’s Savvy Consumers is a short e-book about how brands can use content to establish trust with customers. The e-book is free, but unlike many free information products I’ve seen, this one is worth reading and worth printing out and sticking on your bookshelf. The author, JoePulizzi, is [...]
Eight steps to launching a corporate blog
A lot of what I write about here applies to individuals — individual blogs, personal branding and personal use of social media. But businesses, large and small, can also use blogs and social media to strengthen their brand, reach new customers and grow sales. And some kind of corporate or organizational blog is often an [...]