10 fatal news release mistakes

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Though there are many, many ways to get news coverage without issuing a news release¬†(for some ideas, see my seven-part series on ways to earn¬†good media coverage), press releases still work. That said, it’s also all-too-common for companies to make fatal errors in the way they write and distribute news releases. Here are 10 common […]

Magic words to give your news releases punch

The New York Times explains the art of choosing key words that will help your news release get picked up by the news media, and search engines. Favorites include terms like ‘green,’ ‘fat,’ and ‘secret.’ On the other hand, business jargon such as ‘turnkey’ and ‘mission critical’ are likely to trigger journalists’ BS detectors and […]