Quick tip: How to use Google's Sidewiki for personal branding

So Google recently launched Sidewiki, a service that basically allows anyone to add comments to any web site. If you have the Google toolbar with Sidewiki installed in your browser, you can both leave comments and also read comments that others have left at that site. All comments are public. (Although this might seem like [...]

Social media in two minutes a day

I got an email last week from someone who administers a group I’m a member of on LinkedIn. He had a simple question: What could he do to get me to be more active in his group. It was a good question, and one that deserved an answer. So I told him the truth: I [...]

Five tips for using social media productively

One question (and complaint) that I hear from people who aren’t active using social media online (or who limit themselves to one or two sites) is “Where do you find the time for all that?” That’s a fair question. Being online does take up time, and sites such as Twitter, Facebook, LinkedIn, the millions of [...]

Why I'm becoming more promiscuous online

Are you conservative, friendly, open or promiscuous? People use social media sites to network online in different ways, and you can classify them in roughly four categories. Conservative: If you’re a conservative networker online, you’ll connect only to people you know in real life. It might even be just the people you know well and [...]