Four tactics to take corporate social media to the next level

Social media and the corporation

In most companies, social media lives in marketing and/or corporate communications. That's fine for brand and corporate efforts, but if your company's social media activities are restricted to just those two functions, you're not getting everything … [Continue reading]

Why you should have multiple email accounts

I have a confession to make: I’ve had something on my to-do list for several months now that I’ve been procrastinating on. “Record all email accounts and passwords in one place.” Over the last few months I have been using Clipperz to … [Continue reading]

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There's a big difference between skimming a blog post in your RSS reader and the … [Continue reading]

Six tips for getting more out of conferences

I recently attended Ragan's Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters … [Continue reading]

Four things readers want

What do readers want? And not just readers, but viewers, listeners - audiences for all media. If creating content is part of your marketing strategy then you've got to figure out what content your audience wants. What kind of blog posts, ebooks, … [Continue reading]