Writer. PR & marketing thinker. Problem solver.
This is part four of an seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two and three in case you missed them. Social media expert Chris Brogan, PR authority David Scott Meerman and … [Continue reading]
This is part three of an seven-part series on earning the media’s attention and getting the coverage you want. Read part one here and part two here. One of the most powerful media relations strategies I know is to become the quotable expert … [Continue reading]
This is part two of a seven-part series on earning the media’s attention and getting the coverage you want. If you missed it, read part one here. In many ways, cultivating relationships with reporters and other journalists is just like … [Continue reading]
I spent more than a decade as a journalist, working as newspaper reporter, business editor and freelancer. Over the course of that time I saw public relations representatives try dozens of different tactics to get the publicity they wanted for their … [Continue reading]
With a new year just underway and productivity and organization being the focus of many new year's resolutions and goals, I thought I'd give a quick run-down of some of the key apps and tools I'm using to stay organized these days. General … [Continue reading]
