Four things readers want

March 4, 2010 By Leave a Comment

What do readers want? And not just readers, but viewers, listeners - audiences for all media. If creating content is part of your marketing strategy then you've got to figure out what content your audience wants. What kind of blog posts, ebooks, … [Continue reading]

Filed Under: Blogging, Content marketing, Social media, Writing

Why you should stop trying new social media sites

March 1, 2010 By 4 Comments

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp. The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. … [Continue reading]

Filed Under: Business, Career, networking, Online marketing, Personal branding, Social media

30 content ideas for an email newsletter

February 16, 2010 By 4 Comments

One day your boss comes into your office and announces that he wants to publish an email newsletter about your department, company or organization. And then he gives you the job of actually producing it. He gives you a deadline and says "I look … [Continue reading]

Filed Under: Content marketing, Email, Marketing & public relations, Online marketing Tagged With:

Five mistakes newbie bloggers make

February 16, 2010 By 7 Comments

I've been blogging for about 10 years now. Along the way I've learned a lot. I've also made a lot of mistakes. A lot. So, if you're new to blogging and determined to be successful at it, here are five mistakes to avoid. Mistake #1: Not sticking … [Continue reading]

Filed Under: Blogging, Blogging Basics, Content marketing, Creativity, Personal branding, Social media, Writing Tagged With: ,

How to use personas in blogging

February 16, 2010 By Leave a Comment

Many marketers use personas to help them better understand their customers and design products and marketing campaigns that will be attractive to those customers. You can use them to improve your blog or other content marketing efforts — podcasts, … [Continue reading]

Filed Under: Blogging, Content marketing, Marketing & public relations, Online marketing Tagged With:
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