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Four things readers want

March 4, 2010 By Leave a Comment

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and [...]

Filed Under: Blogging, Content marketing, Social media, Writing

Five mistakes newbie bloggers make

February 16, 2010 By 8 Comments

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot. So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid. Mistake #1: Not sticking with it. Some bloggers see a lot of [...]

Filed Under: Blogging, Blogging Basics, Content marketing, Creativity, Personal branding, Social media, Writing Tagged With: ,

How to blog frequently

February 9, 2010 By 1 Comment

One of the biggest challenges for most part-time bloggers is finding the time and energy to blog consistently. Since Jan. 18, I’ve been engaged in a little challenge here for myself — 30 posts in 30 days. As it turns out, I probably couldn’t have picked a worse time to try to average a post [...]

Filed Under: Blogging, Content marketing, Creativity, Personal branding, Productivity, Writing

12 things to do when you don't feel like blogging

February 5, 2010 By 3 Comments

This is another one of my occasional posts on what to do when you don’t feel like blogging. 1. Update your bio/about page. If you’ve been doing this for any length of time, chances are it’s out of date. You should also make sure that you’re including everything there that’s going to help reinforce your [...]

Filed Under: Blogging, Blogging Basics, Content marketing, Grammar and style, Microblogging, Online marketing, Personal branding, SEO, Social media, Writing Tagged With: , , , , , , , , , , ,

How to overcome blogger's block (aka writer's block)

January 29, 2010 By Leave a Comment

It happened to me this week. I was cruising along, had a good list of blog post ideas and had written four of seven posts for the week. But I knew I had some very busy days coming up, and I needed to get three more written to meet my self-imposed quota of posts for [...]

Filed Under: Blogging, Creativity, Writing

10 ways to generate ideas for blog posts

January 26, 2010 By Leave a Comment

Here’s the problem most bloggers, and anyone doing content marketing, faces: how to come up with ideas for posts. I’ve got a list of about 30 potential blog post topics for this blog, right now, and I add to that list each day. There’s lots of ways to come up with ideas. In fact, I [...]

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19 tips from (almost) 10 years of blogging

January 22, 2010 By Leave a Comment

I’ve been blogging for almost 10 years now (not always here, though, in case you’re wondering). I’m not saying I’m an expert, but I know a thing or two. I’ve also picked up what I like to think of as a few best practices and good ideas along the way. Here’s some: Use WordPress. It’s [...]

Filed Under: Blogging, Online marketing, Resources, Writing Tagged With: ,

Links Worth Reading – Sept. 27, 2009, edition

September 27, 2009 By 4 Comments

Here are some of the best links, blog posts and resources I’ve come across in the last week. Note: Many, but not all, of these I first published via Twitter. Please follow me there if you’re not already. Top 10 Blogs for Writers 2009 How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging [...]

Filed Under: Blogging, Content marketing, Links Worth Reading, Social media, Writing

Eight tips for writing shorter tweets

May 26, 2009 By 1 Comment

Twitter, the microblogging sensation that is all the rage – at least among marketers and social media aficionados – requires a considerable economy of phrasing. Fitting a useful thought into 140 characters, including a URL, can be tough sometimes. And if you want your tweet to be retweeted – spread by your followers – than [...]

Filed Under: Microblogging, Social media, Writing Tagged With:

Eleven types of posts to boost your blog

December 6, 2008 By 2 Comments

I’ve been blogging in one form or another for more than eight years now, and one of the things I’ve learned is that you can classify most blog posts into one of a limited number of categories, or genres. Why is this a useful? If you’re running a blog and trying to generate ideas for [...]

Filed Under: Blogging, Writing
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