How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Nine tips for better interviews

Photo of OJ Mayo being interviewed.

With the rise of content marketing, communications professionals will increasingly need to create original content. That can include written Q&As, podcasts, videos and more. And the key to getting interesting, compelling content out of those is being able to ask great questions during interviews with subject matter experts. I spent more than 10 years as […]

7 habits of careful writers

Writer working

Writers who consistent produce strong, polished content have some common habits. Here are seven: 1. Double-checking the spelling of proper nouns. This includes the names of people, companies and places. Is it Linkedin or LinkedIn? (Hint  — it’s the second.) 2. Using a consistent style. Whether you write in AP style (my default), Chicago or something […]

Add polish and professionalism to your content by writing with style

Fashion Week model

When I say write with style, I’m not talking about dressing up like a Fashion Week model. Nor am I talking about whether you write like Hemingway or Faulkner (or someone else), either. I’m not even talking about whether you should dress like Hemingway or Faulkner when you’re at the keyboard. (Could be interesting, but […]

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

20-plus questions to ask before starting to write

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Before you start writing anything for a PR and marketing audience, here are 20 questions you should ask. Consider it a template for a creative brief specifically for writing projects, if you like. Why are we writing this? Who is the intended audience (or audiences)? If there’s more than one audience, what’s the relationship between […]