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	<title>Mark Tosczak&#039;s Blog&#187; Uncategorized</title>
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	<description>Tips, ideas &#38; resources for professional communicators</description>
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		<title>Ten useful email newsletters</title>
		<link>http://marktzk.com/10-email-newsletters/</link>
		<comments>http://marktzk.com/10-email-newsletters/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 10:00:50 +0000</pubDate>
		<dc:creator>Mark Tosczak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marktzk.com/?p=61</guid>
		<description><![CDATA[My post &#8220;Is email the new blogging&#8221; was quite popular. So, although I&#8217;m not giving up on either blogging or reading blogs, I figured I&#8217;d give you a list of some of the better e-mail newsletters out there that I subscribe to. Because I&#8217;m a blogger, ex-journalist and I work in marketing and public relations, [...]]]></description>
			<content:encoded><![CDATA[<p>My post &#8220;Is email the new blogging&#8221; was quite popular. So, although I&#8217;m not giving up on either blogging or reading blogs, I figured I&#8217;d give you a list of some of the better e-mail newsletters out there that I subscribe to. Because I&#8217;m a blogger, ex-journalist and I work in marketing and public relations, these newsletter choices mostly reflect those parts of my life.</p>
<p>Even if I wanted to rank these, I couldn&#8217;t, because they&#8217;re too different. So I&#8217;ve listed them in alphabetical order.</p>
<p><strong><a title="Chris Brogan" href="http://www.chrisbrogan.com/newsletters/" target="_blank">Chris Brogan</a></strong></p>
<p>Social media expert Chris Brogan has a great blog (I recommend it), but also a great email newsletter that provides additional content beyond what&#8217;s on the blog. Worth signing up for if you&#8217;re interested in social media.</p>
<p><strong><a title="Duct Tape Marketing" href="http://www.ducttapemarketing.com/newsletters.htm" target="_blank">Duct Tape Marketing</a></strong></p>
<p>There&#8217;s a blog, a book and more, including an email newsletter, that are all part of John Jantsch&#8217;s acclaimed Duct Tape Marketing. The focus here is on effective marketing for small businesses.</p>
<p><strong><a title="Edge Editions" href="http://www.edge.org/documents/archive/edge.index.html" target="_blank">Edge Editions</a></strong></p>
<p>This is one of the few on this list that&#8217;s not focused on marketing and public relations. But as a marketer, or writer, or really just as a person, it&#8217;s important not to get so wrapped up in your daily professional concerns that you forget the big picture. And Edge.org is devoted to the big picture.</p>
<p><strong><a title="Help a Reporter Out" href="http://www.helpareporter.com/" target="_blank">HARO</a></strong></p>
<p>If you&#8217;re in public relations, or you just want to offer your expertise to reporters when they might need it, or if you&#8217;re a reporter who needs experts from time to time, then check out Peter Shankman&#8217;s Help a Reporter Out. It&#8217;s three emails a day, so the volume is pretty high, but I think this has become a must-read for many people, like myself, doing public relations work.</p>
<p><strong><a title="Jason Calacanis' email list" href="https://my.binhost.com/lists/listinfo/jason" target="_blank">Jason Calacanis</a></strong></p>
<p>Calacanis created a stir when he stopped blogging and declared that blogging was over. But he&#8217;s still twittering and doing other things, and he&#8217;s launched an email newsletter. It comes irregularly, but it&#8217;s smart and insightful. Calacanis has started some companies and made a lot of money on the Internet, so he&#8217;s worth listening to. As a bonus, he almost always asks questions and seeks feedback, so there&#8217;s at least a little interactivity built into this newsletter. Note that he is asking people to use their real names now (I don&#8217;t know how, or if, he confirms these) when they sign up.</p>
<p><strong><a title="MarketingSherpa Free Newsletters" href="http://www.marketingsherpa.com/newsletters.html" target="_blank">MarketingSherpa</a></strong></p>
<p>MarketingSherpa has great content on a variety of topics, everything from email marketing to interviews. A paid subscription to all of the content is pricey, but there are free email newsletters that get you access to some content for free. And even the free stuff is valuable.</p>
<p><strong><a title="On the Media Newsletter" href="http://www.onthemedia.org/" target="_blank">On the Media</a></strong></p>
<p>I&#8217;m often too busy to actually listen to NPR&#8217;s weekly On The Media show, but there&#8217;s also a website an email newsletter that will alert you to what&#8217;s on the show. I tend to think of On The Media as smart reporting by mainstream media mostly on the mainstream media. But it gives you a pretty good look into the issues that big media and mainstream journalists are often preoccupied with.</p>
<p><strong><a title="Subscribe to ProBlogger's email newsletter" href="http://www.problogger.net/archives/2008/07/14/two-new-offers-for-newsletter-subscribers-next-week/" target="_blank">ProBlogger</a></strong></p>
<p>Darren Rowse is one of the real authorities on <a href=http://www.blogsforfood.com>making money with a blog</a>. His blog is great for tips and ideas about how to be a better blogger, but his weekly newsletter adds some additional content beyond what&#8217;s on the blog. If you blog and want to do it better, even if you don&#8217;t want to make money on it, it&#8217;s worth reading his blog and also getting the newsletter.</p>
<p><strong><a title="Psychotactics Newsletter" href="http://www.psychotactics.com/small-business-ideas-newsletter-subscribe" target="_blank">Psychotactics</a></strong></p>
<p>This site bills itself as focusing on &#8220;Why Customers Buy (And Why They Don&#8217;t).&#8221; The free newsletter is interesting, and often has links to other useful (and free) information.</p>
<p><strong><a title="The Publicity Hound's Tips of the Week" href="http://www.publicityhound.com/tipsoftheweek/" target="_blank">The Publicity Hound&#8217;s Tips of the Week</a></strong></p>
<p>Joan Stewart&#8217;s newsletter is full of creative public relations and media relations tips, as well as links to training opportunities.</p>
<p>What email newsletters do you subscribe to that you find valuable? Leave a link in the comments.</p>
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		<title>50 ways to use social media and more</title>
		<link>http://marktzk.com/50-ways-social-media/</link>
		<comments>http://marktzk.com/50-ways-social-media/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 10:36:07 +0000</pubDate>
		<dc:creator>Mark Tosczak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marktzk.com/?p=22</guid>
		<description><![CDATA[Here are some links to great content about social media and marketing: Mack Collier writes about Nintendo&#8217;s extraordinary blogger outreach effort. Go ahead and estimate the cost per impression there &#8212; it&#8217;s amazing. Chris Brogan lists 50 ways marketers can use social media. Jeremiah Owyang organizes those 50 ways by objective. David Mullen suggests five [...]]]></description>
			<content:encoded><![CDATA[<p>Here are some links to great content about social media and marketing:</p>
<ul>
<li>Mack Collier <a title="MarketingProfs: What Are 42,000 Comments Worth?" href="http://www.mpdailyfix.com/2008/07/what_are_42000_comments_worth.html" target="_blank">writes about Nintendo&#8217;s extraordinary blogger outreach effort</a>. Go ahead and estimate the cost per impression there &#8212; it&#8217;s amazing.</li>
<li>Chris Brogan lists <a title="Chris Brogan: 50 Ways Marketers Can use Social Media to Improve Their Marketing" href="http://www.chrisbrogan.com/50-ways-marketers-can-use-social-media-to-improve-their-marketing/" target="_blank">50 ways marketers can use social media</a>. Jeremiah Owyang <a title="Web Strategy by Jeremiah: Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers 50 Ways to use Social Media, listed by Objective " href="http://www.web-strategist.com/blog/2008/07/15/50-ways-to-use-social-media-listed-by-objective/" target="_blank">organizes those 50 ways by objective</a>.</li>
<li>David Mullen suggests <a title="David Mullen: Five Ways Twitter Will Make You Smarter" href="http://davidmullen.wordpress.com/2008/07/15/five-ways-twitter-will-make-you-smarter/" target="_blank">five ways Twitter will make you smarter</a>.</li>
<li>David Griner suggests <a title="The Social Path: Five reasons customer service is better on social media." href="http://www.thesocialpath.com/2008/07/five-reasons-cu.html?cid=122521304#comment-122521304" target="_blank">five ways customer service can be improved with social media</a>. I&#8217;ve left a comment on that post.</li>
</ul>
<p>Any other great posts out there about social media and marketing? Leave &#8216;em in the comments.</p>
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