It’s been almost two months since the U.S. Federal Trade Commission implemented new rules about how affiliate links can be used (or not) in blogs and social media. The rules went into effect Dec. 1, and since then I’ve been seeing bloggers and online marketers use a variety of strategies for complying. At the same [...]
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How bloggers are handling the new FTC affiliate disclosure rules
Filed Under: Blogging, Online marketing, Public Relations & Marketing, Social media Tagged With: affiliate links, FTC
The secrets of finding and sharing great content online
One of the primary activities on social media sites is content sharing. Through Facebook, Twitter and other sites, people pass around content they find interesting, entertaining and useful. Content sharing is the fuel for a lot of social media activity. A shared video or blog post can often become the basis for a conversation about [...]
Filed Under: Microblogging, Personal branding, Social media Tagged With: content sharing, Google searches, RSS feeds, scheduling tweets
Have you done a personal social media audit lately?
Have you done a social media audit of yourself lately? Maybe you should. By social media audit, I mean updating all those profiles you have on various social media sites. I started doing this recently, and was surprised to find how much information I had let become out of date — my job title, what [...]
Filed Under: Career, Networking, Personal branding, Social media Tagged With: social media profile audit, social media profiles
Review of Beyond Blogging
Beyond Blogging: The Secrets to Blogging Success is an ebook (actually two) that sells for $47. It was written by Nathan Hangen and Mike Cliffe Jones, and has been receiving quite a bit of attention in the blogosphere, in large part because it contains profiles of successful, well-known bloggers and online personalities. Their goal is [...]
Filed Under: Blogging, Online marketing, Personal branding, Reviews, Social media Tagged With: Beyond Blogging, Mike Cliffe Jones, Nathan Hangen
Most useful online marketing posts of 2009
I wish I could say I’d written a bunch of these, but I didn’t. Nonetheless, Who’s Blogging What, a newsletter that rounds up the best in online marketing, has a great list of online marketing posts. There are 25 posts in each of five categories – social media, search marketing, user experience, email marketing and [...]
Filed Under: Blogging, Content marketing, Microblogging, Online marketing, Personal branding, Resources, SEO, Social media
Five simple steps to using social media for personal branding
Everybody talks about using social media for personal branding, but do you know how to do it? Here are five simple steps for developing a social media plan for personal branding. One caveat up front: You have to know what your personal brand is before you can execute it. In a nutshell, you’re personal brand [...]
Filed Under: Career, Personal branding, Social media
Quick tip: How to use Google's Sidewiki for personal branding
So Google recently launched Sidewiki, a service that basically allows anyone to add comments to any web site. If you have the Google toolbar with Sidewiki installed in your browser, you can both leave comments and also read comments that others have left at that site. All comments are public. (Although this might seem like [...]
Filed Under: Career, Personal branding, Social media Tagged With: Facebook, Google, LinkedIn, sidewiki, Twitter
Links Worth Reading – Sept. 27, 2009, edition
Here are some of the best links, blog posts and resources I’ve come across in the last week. Note: Many, but not all, of these I first published via Twitter. Please follow me there if you’re not already. Top 10 Blogs for Writers 2009 How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging [...]
Filed Under: Blogging, Content marketing, Links Worth Reading, Social media, Writing
Eight tips for writing shorter tweets
Twitter, the microblogging sensation that is all the rage – at least among marketers and social media aficionados – requires a considerable economy of phrasing. Fitting a useful thought into 140 characters, including a URL, can be tough sometimes. And if you want your tweet to be retweeted – spread by your followers – than [...]
Filed Under: Microblogging, Social media, Writing Tagged With: Twitter
Social media in two minutes a day
I got an email last week from someone who administers a group I’m a member of on LinkedIn. He had a simple question: What could he do to get me to be more active in his group. It was a good question, and one that deserved an answer. So I told him the truth: I [...]
Filed Under: Social media Tagged With: Facebook, LinkedIn, Twitter
