Mark Tosczak's Blog» Social media

Four tactics to take corporate social media to the next level

Mark Tosczak — Tue, 22 Nov 2011 13:40:04 +0000

In most companies, social media lives in marketing and/or corporate communications. That’s fine for brand and corporate efforts, but if your company’s social media activities are restricted to just those two functions, you’re not getting everything out of social media that you could be.

Photo credit: Dell (which has successfully used social media for more than just marketing and public relations).

Companies should think about social media at two levels:

The brand level, which typically involves tactics such as corporate Twitter accounts, Facebook pages, corporate blogs and formal social media campaigns.
The employee level, which requires empowering as many of your employees as possible to engage with the outside world using social media tools with the goal of doing their jobs better.

If your company has on-staff recruiters, a sales force, R&D specialists and customer service staffers who are not using social media, chances are they’re not as effective as they could be.

So how do you go about implementing something like this? Here are four steps I’d start with:

Write (or, if needed, revise) your social-media policy so it is simple and clear for employees to follow, and not only protects your company, but also encourages employees to tap social media tools to do their jobs better.
Deliver training in social media for employees in sales, business development, human resources, customer service, R&D and other nonmarketing, non-PR functions.
Provide ongoing support for employees using social media in their professional capacity. That could include everything from arranging for professional photographs for LinkedIn and with other social media profiles to paying for social media apps for employees’ smart phones. You might even think about retaining a social media coach to work with individuals.
Develop a formal process to help new employees understand how they can (and should) use social media. Chances are they won’t have gotten this training in their last job.

If you have other ideas about companies can move their social media activities to the next level, I’d love to hear them. Please leave a comment below.

Why you should have multiple email accounts

Mark Tosczak — Mon, 18 Oct 2010 10:18:07 +0000

I have a confession to make: I’ve had something on my to-do list for several months now that I’ve been procrastinating on.

“Record all email accounts and passwords in one place.”

Over the last few months I have been using Clipperz to store my passwords for various accounts. I spend a lot of time online, so I have a lot of passwords. But I’ve been procrastinating on rounding up my email addresses and adding them to Clipperz. The problem is that I have a lot of email addresses, including some I don’t use that often, and I dread the thought of digging them all out and figuring out what the passwords are.

A better solution, you might say, is just to have fewer email addresses. But multiple email accounts are useful.

In fact, if you only have one or two email addresses and you’re active online – especially if you’re doing things for clients, employers or others – you need to use more email addresses.

Making web projects portable

Let’s say I create a website for a volunteer organization I belong to. Along with that website I create a Twitter account, a Google Analytics account, a Feedburner account and a bunch of other things related to this organization’s online presence. So what happens if at some point I hand over the responsibility for this site to another volunteer? I have to go through the rather laborious process of transitioning all these services to the other person.

If I’ve got multiple web projects (and I do) tied into those accounts, this can be a real problem. For some things, like a Google Analytics or Feedburner account, it might actually be easier to just ditch them and create new services for the project – but then we’d lose the historical data. And some services (Twitter, for example) won’t allow you to tie multiple accounts to a single email address.

Facebook is particularly problematic, as its terms of service don’t allow multiple accounts for one person at all. I’ll save how to get around that for another post, as it’s a somewhat complicated and troublesome.

So when you start a new web project – for a client or employer, as a volunteer or for yourself – you should create a separate email account to go along with it. There are lots of very good, very robust free email services out there (Yahoo, Hotmail, Gmail and others). I’m partial to Google myself, because I tend to use a lot of other Google-owned services (Analytics, Feedburner, Google Voice, etc.), and creating a new Gmail account gives you easy access to those without the extra step of creating a separate Google account.

If or when you need to hand over responsibility for that web project, you provide the log-in information for the associated email account. And once you’ve done that, you no longer have notifications, data and other inputs from that project cluttering up your email account or other user IDs.

Use forwarding to manage multiple email accounts

Of course, in the meantime, you don’t want to spend all of your time logging in and out of different email accounts.

Once you’ve created that new account, the simplest thing to do is just to forward that account to your main email account. And don’t do what I did and wait a long time before you record all those accounts and passwords somewhere safe – keep up with it from the beginning.

What other tips do you have to manage multiple independent web projects? Please add them in the comments below.

Why you should attend ConvergeSouth

Mark Tosczak — Mon, 13 Sep 2010 10:15:16 +0000

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference.

That’s why, if you’re interested in social media, search engine optimization (SEO) and doing business online, you should attend ConvergeSouth 2010. (Disclaimer: I am one of the volunteers helping to put the conference together. I’m involved because I’ve attended several past ConvergeSouth conferences and I think it’s a great conference.)

So far, this year’s line-up of speakers includes:

Craig Newmark, founder of Craigslist
Elyse Porterfield, of quitting a job via whiteboard fame, on viral video marketing
Will Carroll, Sports Illustrated’s Fantasy League writer
SEO pro Brent Payne (who’s in charge of SEO for 50+ Tribune Co. websites)

There’s a full schedule over there on the right-hand navigation menu of my blog. Want to learn more? More importantly, want to register? You should. Visit the ConvergeSouth website and sign-up today. It’ll be worth it. I’ll see you there.

Four things readers want

Mark Tosczak — Thu, 04 Mar 2010 10:29:30 +0000

Publishing news about your niche or topic area is one sure-fire way to attract and retain an audience. (Photo: http://www.sxc.hu/photo/106233)

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and keep your brand uppermost in people’s minds?

What they want is likely to boil down to four kinds of content.

How To

How to be wealthier, how to be sexier, how to be slimmer. How to do something — create a great Facebook fan page, sell more life insurance or bake the perfect cake.

Bookstores and libraries are full of how-to books. Magazine covers are scribbled over with how-to headlines – “How to get your guy to ____” screams Cosmo. And the Internet has become a treasure house of how-to content of every type.

People want to know how to do things. They want to know how to do things because they think that being able to do those things will get them something they want — a better sex life, more money, less stress. How to content appeals to a fundamental human desire for empowerment. Help fulfill this desire, and your content will be successful.

Examples: Lifehacker, eHow

News

The conversations around the water cooler used to be about what happened the day before, what was on the news last night and the paper this morning. Now those conversations (which are perhaps more likely to occur on Twitter or Facebook) are about what happened today at lunch time, the announcement made an hour ago, or even the big press conference that’s taking place right now.

People want to know what’s new and different. We’re hardwired to constantly scan our environment (that’s why we’re so easily distractible). In the today’s world scanning our environment means monitoring the news. Providing relevant, up-to-date news can be difficult (I used to make a living doing this), but it can also attract massive audiences and attention.

If you can provide the latest updates in your niche or industry you can quickly establish your content as authoritative and worth revisiting frequently.

Examples: CNN, Mashable

Emotional Experiences

Make them laugh, make them angry, make them cry. Whatever you do, make them feel something. If you provoke emotion in your audience, chances are they will stick around. Emotional experiences are the foundation of all good entertainment, and it can be the foundation of all sorts of compelling online content.

Fundraising appeals, for example, often seek to tap our empathy and inborn desire to help other people. Every funny TV commercial you’ve ever seen uses the same principle — it makes you laugh, giving the company a chance to deliver a sales message to you while you’re paying attention and feeling good.

Examples: Gary Vaynerchuk, Dooce

Secrets

Everybody wants to be part of the in-crowd. Letting your audience in on something that very few people know is a great way to keep them coming back for more. This is more than just a desire to know what’s going on in the world. People like secrets (or what they think are secrets) because knowing someone’s secrets makes them feel special.

If you want to quickly establish powerful ties to an audience, try giving them some secrets. Of course, the problem is that as soon as you tell them the secret, it’s not a secret anymore. So for most of us, this is probably only going to work a few times, at most. That doesn’t stop advertisers form trying to tap into this, however. Over the next few days, notice how many times the word “secrets” appears in ads that you see.

Examples: Post Secret, Penelope Trunk

As you might guess, you don’t have to restrict yourself to just one of these categories. A single blog post or video can combine, for instance, how-to content with secrets. And the content still has to be relevant to your niche. Mashable attracts readers interested in news about the latest in social media, not readers who want to know about the latest news in home improvement.

What category or categories does your content usually fall in? Please share your thoughts in the comments.Four things readers want

Why you should stop trying new social media sites

Mark Tosczak — Mon, 01 Mar 2010 11:17:57 +0000

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp.

Don't get lost in the maze of choices social media offers. (Photo source: http://www.sxc.hu/photo/1093677)

The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, I can’t commit enough time to explore every new thing to come along. Chances are, you don’t have the time either. And that’s OK.

It’s easy to get caught up in trying the latest and “greatest,” easy to worry that you’re going to miss out on the next Facebook or Twitter if you don’t jump on a new site right away. In other words, it’s easy to forget why we’re here in the first place.

We’re here to have conversations, to learn, to market and brand ourselves, our businesses and our causes. Actually doing those things requires work, attention and focus. But the siren song of Google’s latest project or the newest game that all your friends seem to be playing on Facebook can be all too alluring sometimes.

A better strategy might be to focus on just a handful of sites and activities, to spend real time building real relationships, creating real content and establishing a real presence. It’s OK to not be everywhere. Instead, pick your places and really BE there. For me, these days, that means I’m spending a lot of time focusing on this blog (my home base on the web), on Twitter and on Facebook. I spend less time on LinkedIn and a private forum or two.

I have dipped my toe into Google Buzz and Google Wave, am intrigued by FourSquare but not ready yet to focus on it, and I keep an eye on the news, apps and sites that keep social media enthusiasts talking. But that’s all. And that’s OK. It’s better to pick your places, focus and have an impact. Trying to be everywhere is probably a formula for being nowhere.

So I don’t really mean that you should never try a new social media site. It just means that you should do so carefully and with some consideration as to why you’re doing it and how it fits into your overall goals.

What say you? Where do you spend your time online and how do you figure out what’s valuable? Please leave your thoughts in the comments below.

Five mistakes newbie bloggers make

Mark Tosczak — Tue, 16 Feb 2010 16:31:20 +0000

Some blogging mistakes can block your path. (Photo source: http://www.sxc.hu/photo/589399)

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot.

So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid.

Mistake #1: Not sticking with it.

Some bloggers see a lot of success relatively quickly, but there is no such thing as an overnight success. Even those bloggers who brag about how they took a new blog from zero to 10,000 subscribers in three months, or whatever, didn’t really go from zero to hero overnight. Chances are they put in years of work before they ever launched that “overnight success” blog, developing skills and acquiring tools to make a big splash quickly.

Whatever your goals are as a blogger, you’ve got to stick with it to see success. A good rule of thumb would be six months of steady blogging before you begin to see significant traffic, readership or (if it’s a goal) revenue.

Mistake #2: Not focusing on content.

Great design, cool widgets and useful plug-ins are all good things to have on your blog. But you can waste hours on these things without adding the one thing that makes the biggest difference: new content. If you want to fiddle with your design, write a new post first. If you want to add a new plug-in to the back-end of your WordPress admin panel, write a new post first. If you want to add a cool new widget or explore a new social media site, write a new post first.

Readers come to blogs, and come back, for one thing and one thing only: content. Make that the No. 1 focus and you will be much more successful.

Mistake #3: Not being consistent.

One of my biggest mistakes as a blogger has been inconsistency. Being consistent means regularly creating and publishing new content. You don’t have to publish a new post every day. And you certainly don’t have to do what the big, commercial blogs such as Mashable and Lifehacker do — publish many, many posts every day. But you do need to publish consistently.

Pick a frequency that you think you can maintain (once a week is probably a minimum for most of us) and start with that. If you want, and can, then increase your frequency down the road. But don’t decrease it. Pick a goal for how often you want to publish and stick to that.

Mistake #4: Not writing for your readers.

The biggest misconception that blogging and social media suffer from among those who are not enthusiasts is the idea that we all sit around and write about what we ate for breakfast or that we’re all writing poorly thought out, uninformed reactions to the news of the day. This isn’t true, of course, but there are some bloggers and social media aficionados who do those things. And that’s fine, but it’s probably not going to get them a ton of readers, bring in torrents of new business or job offers, or result in highly profitable online information businesses.

The key is to write for your readers. What information and content do your readers need and would find helpful? What are they looking for online in your niche or your industry? What would you want to read if you were one of your readers? It’s fine, from time to time, to write about things that may be more meaningful to you than some of your readers (like this post of mine from last week on global poverty and educating girls). But overall, concentrate on content that’s of value to others. Give value, and over time you will receive value in return.

Mistake #5: Not blogging because you’re afraid of failing.

Everyone is afraid of something, and lots of people hesitate to start something (or continue it) because they’re afraid of failure. That little voice inside that warns you that maybe you shouldn’t because you’ll fail, because something bad will happen? That voice was really useful thousands of years ago when human beings had to worry about getting eaten by a prowling sabretooth or a hungry bear. That voice isn’t so useful now, but it still won’t shut up. So ignore it.

Listen, you may fail (however you define that). But even if you don’t achieve what you set out to achieve, even if you fall short of some goal or promise or commitment, it will be OK. Chances are, most people won’t even notice (the Internet is a noisy place, after all; it’s hard to keep track of who’s gone silent). Even if you fail, you will still learn something in the process and you will still be a better human being for having tried it. Don’t let fear stop you.

What other mistakes have you (or other bloggers) made? Don’t keep them a secret. Please share in the comments below.

Why you (or others) should make time for social media

Mark Tosczak — Tue, 16 Feb 2010 11:11:39 +0000

Don't miss the train on social media. (Photo source: http://www.sxc.hu/photo/1106949)

Have you heard these lines?

“There’s so much noise and clutter out there, it seems as though social media hasn’t really matured enough to be a useful tool.”

“Social media’s fine for some industries, but not ours.”

“I just don’t have time for social media.”

Or perhaps the line is some variation on one these. There are still plenty of professionals out there who don’t think social media is that important. If you’re trying to convince someone who says these kinds of things, here are five arguments to help you.

1. Isn’t networking important to you? I would imagine there are very, very few professionals in any field who would say networking with others in their field isn’t important to them. Explain to them that social media sites are a tool to network online, and that you can network more efficiently and with more people through social media than you can with traditional methods. That doesn’t mean you should completely abandon phone calls, luncheon meetings and industry events, but social media can be a powerful tool for your professional advancement.

2. You can do business over these channels. It probably won’t happen the day you first set up your LinkedIn or Facebook account, but you can do business through these social media sites. Particularly as you expand your network, learn to use the tools skillfully and connect with relevant people, you’ll find yourself using these sites to exchange communications that are directly relevant to your professional life. I don’t hesitate to connect through Twitter, Facebook and other channels to set up meetings, develop new business prospects or deal with speaking opportunities.

3. Weak ties might be as valuable, or more so, than close connections. One of the things that social media newbies often struggle with is the idea of being linked to a lot of people you don’t know well, or don’t know at all. However, some experts believe “weak” ties may actually be as valuable or more valuable in accessing audiences and information (such as job opportunities). Most of my job opportunities over the years have not come from my closest friends and colleagues, but rather from people who I had (at least at the time) rather weak relationships with. Social media allows you to develop many more of these potentially valuable weak ties.

4. More and more people are doing it. I don’t mean to say that people should adopt social media tools just because others are doing it. But what reluctant social media users should understand is that a larger and larger percentage of the population (and probably nearly all subpopulations) are using these tools. That means you have more opportunities to interact online with people who are important to you. It’s probably not a good idea to be in a shrinking minority of people not using these sites.

5. Social media can help you improve and influence your Google search results. Frequently, the first place I go when I’m trying to find information out about someone is Google. A quick Google search can pull up profiles on social media sites, articles you’ve written and blogs you’ve authored. Social media, in other words, can help you influence what people find when they search for you online. If you Google yourself now (yeah, it’s egotistical, but go ahead and try it) and you don’t like the results that come up, or if none of the results have anything to do with you, you can change that with social media.

What about you, gentle reader? What do you say to people when they tell you that social media isn’t important for them? Please leave your thoughts in the comments.

How to strengthen your relationships

Mark Tosczak — Mon, 15 Feb 2010 17:30:36 +0000

Have you reached out and touched people in your network lately? (Photo source: http://www.sxc.hu/photo/616726)

In social media it’s easy to get caught up in mechanical ideas of what building and maintaining relationships is about. Are you pinging your network regularly? Are you sharing content, creating value? Are you thanking people? In marketing, we start quantifying these things: How many tweets, how many retweets, how many followers or subscribers or fans?

And that’s fine. Except that it’s all just a way of dancing around the real issue: relationships.

I got an email last week from an old acquaintance (which I haven’t returned yet — sorry Jamie, I will). We’re connected via LinkedIn and she wrote to tell me what was going on with her life and to ask what was going on with mine. She said that she was trying to do a better job this year of connecting with her network. Good for her.

All of us should steal that idea and do the same. It’s not numbers of friends, followers or subscribers that are ultimately important, it’s relationships. That’s why it’s called social media, and that’s where its power lies.

This isn’t just a soft and fuzzy “well isn’t that nice” issue either. The strength of your relationships and the strength of trust can have a huge impact on your bottom line. Many sales people understand this instinctively — they’ve always operated on the basis of relationships, trust and communication. Marketers are trying to take old mass media ideas of brand and integrate them with social media concepts around trust, reputation and relationships. It’s still a work in progress.

Dave Navarro published an interesting case study last week looking at short sales letters vs. long sales letters. It’s worth reading. The bottom line there with Laura Roeder‘s webinar is that she has spent a long time building trust and relationships with her community. That includes pushing out content for them (she publishes an email newsletter and a blog), but it also includes lots of interaction (look at her Twitter stream). Interaction is the bedrock of relationships.

So, let’s bring this down to some actionable stuff. Ask yourself these questions. Based on your answers, you should know what to do next to strengthen your relationships with your community.

Do you routinely say happy birthday to people? Facebook makes this easy.
Do you congratulate people in your community when they get promoted, get a job, win an award or achieve something noteworthy?
Look at your list of Facebook friends and LinkedIn connections. Who haven’t you talked to in the last few months? What’s stopping you?
Who do you need to meet for coffee or lunch or a drink?
You just read something interesting. Who in your community could benefit? Instead of sharing it as a status update (maybe in addition to), have you just sent it to that one person via email? Do this for one or two people a day and watch your relationships tighten up.
Are you being human? Are you sharing with your friends and colleagues what’s important in your life? Are you asking about and listening to what’s important in their lives? This might have nothing to do with what you or your friends actually get paid to do every day.

What else? How else can we all do a better job of connecting and reconnecting with people in our communities and networks? Please share your thoughts in the comments.

How to budget time for social media

Mark Tosczak — Mon, 15 Feb 2010 15:30:27 +0000

You have limited time - use it wisely when it comes to social media. (Photo source: http://www.sxc.hu/photo/1068015)

One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy.

Here’s a framework to help you budget your time. This is especially helpful for personal branding and networking activities, where it’s harder (or seems harder) to just carve hours out of your workday for these activities.

Content creation

Do you blog? Do you write articles or white papers or create presentations that you share on Slideshare? What about podcasting? Creating original content can help you establish a brand and demonstrate your expertise and knowledge. It’s a very powerful strategy, and if you choose to use it you’ll want to set aside some time to focus on it.

How much content do you want to produce each week or month?
How much time do you need to devote to produce that content? How many hours is that each week and each day, on average?
When will you put in that time? During your lunch hour? In the early mornings or late at night? On the weekends? Decide when and put it on your calendar.

In my case I’m probably averaging about 10 hours a week on blogging right now. You don’t have to spend that much time, but consistency is important.

Listening and reading

It’s important to keep up with what’s going on in your industry — reading blogs, articles and books, listening to podcasts, and generally keeping up with new ideas and conversation. How much time you spend on this will vary depending on your industry and goals.

Accountants need to keep up with the latest tax law changes. Doctors have to try to plough through stacks of medical journals. I try to keep up with the flood of books on social media that are being published and the many, many blogs on the subject. Since it’s so easy to become overwhelmed by the amount of information available, it’s a good idea to decide how much time you want to spend on this.

What do you need to keep up with? Books, blogs, professional journals, other sources?
How many hours per week will you devote to this?
When will you keep up with these? At night before you go to sleep? Can you listen to podcasts and audiobooks on your iPod on the way to work?
Do you have a system to bring the most relevant content to your attention? Google alerts? RSS feeds? Some of the tips in this post on finding and sharing great content can help.

Conversation

Of course, social media isn’t very social if you’re not talking. That could include sharing content you find, responding to others in a variety of social media channels (including commenting on blogs), and even reaching out to people via email to connect offline. It also is the tool that allows you to turn mere online connections into actual relationships (whether they’re weak or strong).

1. What social media channels are most important for you? Twitter, Facebook, a specialized social media network on Ning or a forum devoted to your industry?

2. How much time will you spend on these channels? An hour a day? Three hours a week?

3. When will you spend that time? In short 15-minute bursts throughout the day? In a longer, more concentrated period a few times each week?

More tips

All of us have a limited time and energy, but the vast world of social media can suck up an enormous amount of that if we’re not careful. So here are some tips to manage that.

Focus. You probably have limited time, at best a few hours a days, to devote to this. So concentrated on the 20 percent of tools/sites/strategies that are going to yield 80 percent of your results. For me, these days, that means Twitter, writing blog posts and reading blog posts and books get most of my attention.

Be realistic. Don’t sketch out a plan that calls for 30 hours a week (almost a full-time job) of work on this, and then find out a month into it that’s it’s just too much. It’s better to start out with very modest ambitions. As you become more fluent with the tools, you’ll be able to increase your productivity by becoming more efficient and integrating these tools into your life.

Consider the rest of your life. If you’re going through a really busy period at work, going on vacation or caring for a sick family member, some of these actvities may temporarily take a back seat. That’s OK. Don’t burn yourself out or disregard other priorities just for the sake of keeping up with some ideal social media time budget.

Got ideas or questions on how to budget your time for social media? Please share them in the comments below.

Changing my approach to Facebook

Mark Tosczak — Sun, 14 Feb 2010 23:22:31 +0000

Note: As I’ve mentioned previously, I challenged myself to write 30 posts in 30 days. I’ve not been as consistent with my blogging as I would have liked, so I’ve got to get a lot of blog posts published in the last couple of days. So, you’ll see several more posts than normal in the next couple of days. On Feb. 17, I’ll return to a normal schedule of three to five times per week. Please bear with me. Thanks!

Last year, I wrote a post called Why I’m becoming more promiscuous online, which explained my personal approach to social media and networking. Re-reading that, my philosophy and approach to social media hasn’t changed much, but I am making a tweak to it. I’m going to close off my personal Facebook account to people I don’t have some sort of real relationship with. Later this week, I’ll start unfriending people who I don’t know in real life or haven’t had some sort of interaction with. Here’s why.

Lately, I’ve started getting more and more friend invitations on Facebook from people I just don’t know. In some cases, they are friends with someone else I know, so there’s a chance I could run into them in my day-to-day life. In some cases, we don’t have any friends in common. I think some of them come from this blog. I’ve had my Facebook link posted prominently (the icon over on the right) for a while, in the last few weeks readership here has gone up dramatically. Some of those new readers have asked to connect on Facebook (and in some cases, I have).

But something else has happened in the last few months, also. My personal interactions and communications — information about my kids, my family and my connections to them — has increased. More relatives have connected with me online, and a lot of my Facebook activity has become more personal. I’m not feeling as comfortable about having that open to anyone who comes along. So with Facebook I’m altering my “promiscuous” approach and becoming more conservative.

The new MarkTzk.com fan page on Facebook

Still, I know a lot of people I might encounter online will still be interested in opportunities to interact on Facebook. So I’ve set up a Facebook fan page for that. The Facebook icon over in the right-hand column of this blog already points to it. I’m afraid there’s not much there yet, but I’ll start to gradually populate it with content over time, and I hope it becomes another place where we can talk about the topics and issues that this blog covers. I also plan to treat it as a kind of laboratory for experiments with Facebook marketing and Facebook fan page customization.

My LinkedIn and Twitter accounts will remain very open, so I’d still love to connect with you there. And if you know me from someplace other than this blog, there’s a pretty good chance we’ll remain friends on Facebook. See you at the fan page.