50 ideas for grabbing the media’s attention: Create your own media [PART 4]

Make your own media - printing press plates

This is part four of an seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two and three in case you missed them. Social media expert Chris Brogan, PR authority David Scott Meerman and others have said that in an era of blogging, social media and email […]

50 ideas for grabbing the media’s attention: Be the expert [PART 3]

Expert terrain sign

This is part three of an seven-part series on earning the media’s attention and getting the coverage you want. Read part one here and part two here. One of the most powerful media relations strategies I know is to become the quotable expert that reporters turn to when they need a comment, perspective or analysis […]

50 ideas for grabbing the media’s attention: Networking for coverage [PART 2]

Networking photo

This is part two of a seven-part series on earning the media’s attention and getting the coverage you want. If you missed it, read part one here. In many ways, cultivating relationships with reporters and other journalists is just like networking with peers, prospects and influencers in any industry. It requires a consistent effort over […]

50 tips and ideas to grab the media’s attention and get the publicity you want [PART 1]

Media relations photo - man being interviewed

I spent more than a decade as a journalist, working as newspaper reporter, business editor and freelancer. Over the course of that time I saw public relations representatives try dozens of different tactics to get the publicity they wanted for their companies and organizations. I now have spent almost as long − eight-plus years working […]

Why you should have multiple email accounts

I have a confession to make: I’ve had something on my to-do list for several months now that I’ve been procrastinating on. “Record all email accounts and passwords in one place.” Over the last few months I have been using Clipperz to store my passwords for various accounts. I spend a lot of time online, […]

Why you should attend ConvergeSouth

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in […]