How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

10 reasons to attend ConvergeSouth 2012

ConvergeSouth 2012 logo

In less than two weeks, ConvergeSouth 2012 will take place in downtown Greensboro, N.C. at the Elon Law School. The conference covers creativity, business and community online. Which means, in practical terms, loads of information on everything from web development to pay-per-click advertising to making a living from your blog. I’ve attended ConvergeSouth several times, […]

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

Why you should ignore what GM and Chris Brogan do online

LinkedIn logo

I saw this morning that Chris Brogan, one of the social media world’s A-listers and guiding lights, has closed his LinkedIn account, which included more than 16,000 contacts and 143 recommendations. Many of us would kill for a network that big and that strong, but apparently it wasn’t working for him. Last week, GM made headlines […]

Beware of bad advice on social media metrics

Tape measure

Lately, I’ve seen a slew of articles — like this, this and this — bashing the use of certain measurements in social media and online marketing efforts. You mean Facebook page “likes” don’t matter? The amount of traffic to your website is irrelevant? And the number of Twitter followers isn’t worth counting? Whoa, Nelly, let’s slow down […]