Stop looking for silver bullets and start asking smart questions


Marketing and public relations problems are not monsters, but lots of people seem to think they are. If I can just find that single right tactic – that silver bullet or wooden stake – then I can slay the demons of competition and win the business. I’m not kidding. I’ve had clients basically say things like […]

How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

10 reasons to attend ConvergeSouth 2012

ConvergeSouth 2012 logo

In less than two weeks, ConvergeSouth 2012 will take place in downtown Greensboro, N.C. at the Elon Law School. The conference covers creativity, business and community online. Which means, in practical terms, loads of information on everything from web development to pay-per-click advertising to making a living from your blog. I’ve attended ConvergeSouth several times, […]

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

What would you do? Communications during high-stakes situations

Business & Biscuits Networking Breakfast logo

What would you do if … You ran an airline and a famous Hollywood personality was kicked off one of your planes for being “too fat” – and then started tweeting about it angrily to his 2 million followers? You worked for a struggling newspaper company and, right after your board of directors awarded the […]