Score your ideas to boost your content marketing

An example of a content-scoring spreadsheet

Right now I have at least 40 blog post ideas sitting in my queue. The potential topics include: Is LinkedIn’s premium for-pay service worth the money? How to market a blog post How to make your public relations and marketing efforts useful Better email subject lines Basic online tasks all marketers and PR professionals should […]

The ultimate lifehack: Do the work

Cover image from Do the Work by Steven Pressfield

Want to be super productive, build fabulous wealth, write the great American novel and have six-pack abs? I’m about to give you the secret to it all, the ultimate life hack, the secret of the world’s most productive and successful people. Writer Steven Pressfield expressed it perfectly in three simple words: Do the work. Do […]

How a little string can improve your blogging

Ball of red string

Ever find yourself struggling with what you should write about next, or needing more details, anecdotes or statistics to illustrate a blog post, white paper or media pitch? Me too. Fortunately, I have a solution. When I was a reporter, I gathered a lot of string. This does not mean that my desk was cluttered […]

Five mistakes newbie bloggers make

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot. So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid. Mistake #1: Not sticking with it. Some bloggers see a lot of […]

What's your purpose?

I recently listened to an interview with author Daniel Pink (via Elizabeth Marshall’s free Author Teleseminars) about his new book Drive. (Confession: I haven’t read it, so I’m basing this blog post on the author interview, which ran about an hour. If you want to learn more about this, you should read the book, which […]

Dear email marketers – why don't you love me anymore?

Dear Email Marketers, I have to admit, in the beginning I was really infatuated with you. You had a cool web site with lots of great content. You had obviously spent a lot of time developing it, and it seemed like you were going to be pumping out more great content in the future. All […]