I’m always surprised by the number of businesses, large organizations and professionals I see using someone else’s domain name for a blog. Often this takes the form of hosting a blog on one of the major hosting sites — wordpress.com or blogspot.com, for instance. I suspect this is because many people don’t understand how inexpensive [...]
You are here: Home / Archives for Personal branding
How and why you should get your own domain name
Filed Under: Blogging, Online marketing, Personal branding, SEO Tagged With: domain name, web hosting
Four easy tips for making your business card and email signature more social
So you’re a social media maven. You tweet, you blog, you have accounts on all the major social media sites, and a few of the minor ones, too. You know how Digg works, understand URL shorteners and subscribe to a bunch of RSS feeds from social media rock stars like Chris Brogan and probloggers like [...]
Filed Under: Blogging, Career, Content marketing, Email, Microblogging, networking, Personal branding, Social media Tagged With: business cards, email signatures
Five ways to turn online relationships into offline connections
So let’s say, hypothetically, that you’ve been really successful in your social media efforts and you are building relationships online. That’s great. But sometimes, to take a business relationship to the next level, you need to take it offline. How do you do that? Here are some simple suggestions: Professional Meetings and Conferences Nearly every [...]
Filed Under: Career, networking, Online marketing, Personal branding, Social media Tagged With: networking, relationships, Social media, social networking
What my English teacher taught me about brands and branding
Some time in elementary school or middle school – I don’t remember exactly when – my English teacher taught us a very basic way to analyze characters in stories. There are four ways we find out about characters, she said: What they say about themselves. What they do. What others say about them. What others [...]
Filed Under: Marketing & public relations, Online marketing, Personal branding, Popular Tagged With: branding, brands
The secrets of finding and sharing great content online
One of the primary activities on social media sites is content sharing. Through Facebook, Twitter and other sites, people pass around content they find interesting, entertaining and useful. Content sharing is the fuel for a lot of social media activity. A shared video or blog post can often become the basis for a conversation about [...]
Filed Under: Microblogging, Personal branding, Popular, Social media Tagged With: content sharing, Google searches, RSS feeds, scheduling tweets
Have you done a personal social media audit lately?
Have you done a social media audit of yourself lately? Maybe you should. By social media audit, I mean updating all those profiles you have on various social media sites. I started doing this recently, and was surprised to find how much information I had let become out of date — my job title, what [...]
Filed Under: Career, networking, Personal branding, Social media Tagged With: social media profile audit, social media profiles
Review of Beyond Blogging
Beyond Blogging: The Secrets to Blogging Success is an ebook (actually two) that sells for $47. It was written by Nathan Hangen and Mike Cliffe Jones, and has been receiving quite a bit of attention in the blogosphere, in large part because it contains profiles of successful, well-known bloggers and online personalities. Their goal is [...]
Filed Under: Blogging, Online marketing, Personal branding, Popular, Reviews, Social media Tagged With: Beyond Blogging, Mike Cliffe Jones, Nathan Hangen
Most useful online marketing posts of 2009
I wish I could say I’d written a bunch of these, but I didn’t. Nonetheless, Who’s Blogging What, a newsletter that rounds up the best in online marketing, has a great list of online marketing posts. There are 25 posts in each of five categories – social media, search marketing, user experience, email marketing and [...]
Filed Under: Blogging, Content marketing, Microblogging, Online marketing, Personal branding, Popular, SEO, Social media, Useful stuff
Five simple steps to using social media for personal branding
Everybody talks about using social media for personal branding, but do you know how to do it? Here are five simple steps for developing a social media plan for personal branding. One caveat up front: You have to know what your personal brand is before you can execute it. In a nutshell, you’re personal brand [...]
Filed Under: Career, Personal branding, Popular, Social media
12 things to do when you don't feel like blogging
This is another one of my occasional posts on what to do when you don’t feel like blogging. 1. Update your bio/about page. If you’ve been doing this for any length of time, chances are it’s out of date. You should also make sure that you’re including everything there that’s going to help reinforce your [...]