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Why you should attend ConvergeSouth

September 13, 2010 By Leave a Comment

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in [...]

Filed Under: Blogging, Networking, Online marketing, Personal branding, SEO, Social media Tagged With: , , , ,

Why you should stop trying new social media sites

March 1, 2010 By 4 Comments

Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp. The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, [...]

Filed Under: Career, Networking, Online marketing, Personal branding, Social media

Five mistakes newbie bloggers make

February 16, 2010 By 8 Comments

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot. So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid. Mistake #1: Not sticking with it. Some bloggers see a lot of [...]

Filed Under: Blogging, Blogging Basics, Content marketing, Creativity, Personal branding, Social media, Writing Tagged With: ,

Why you (or others) should make time for social media

February 16, 2010 By Leave a Comment

Have you heard these lines? “There’s so much noise and clutter out there, it seems as though social media hasn’t really matured enough to be a useful tool.” “Social media’s fine for some industries, but not ours.” “I just don’t have time for social media.” Or perhaps the line is some variation on one these. [...]

Filed Under: Career, Networking, Online marketing, Personal branding, Social media

How to strengthen your relationships

February 15, 2010 By 3 Comments

In social media it’s easy to get caught up in mechanical ideas of what building and maintaining relationships is about. Are you pinging your network regularly? Are you sharing content, creating value? Are you thanking people? In marketing, we start quantifying these things: How many tweets, how many retweets, how many followers or subscribers or [...]

Filed Under: Networking, Online marketing, Personal branding, Public Relations & Marketing, Social media Tagged With: , ,

How to budget time for social media

February 15, 2010 By Leave a Comment

One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy. Here’s a framework to help you budget your [...]

Filed Under: Blogging, Career, Content marketing, Networking, Online marketing, Personal branding, Productivity, Social media Tagged With:

How to figure out your blog's USP

February 15, 2010 By 1 Comment

There are a lot of blogs out there. You’ve got to wonder — what makes your’s different? Why should anybody read it? If you don’t know the answer to that question, then your readers may have trouble figuring it out as well. You need a USP — a unique selling proposition. Marketers develop USPs all [...]

Filed Under: Blogging, Content marketing, Online marketing, Personal branding, Public Relations & Marketing Tagged With:

Changing my approach to Facebook

February 14, 2010 By Leave a Comment

Note: As I’ve mentioned previously, I challenged myself to write 30 posts in 30 days. I’ve not been as consistent with my blogging as I would have liked, so I’ve got to get a lot of blog posts published in the last couple of days. So, you’ll see several more posts than normal in the [...]

Filed Under: Administrivia, Networking, Online marketing, Personal, Personal branding, Social media Tagged With: ,

How to get people (or at least me) to follow you back on Twitter

February 10, 2010 By Leave a Comment

I’ve recently been bumping up against the follower limits that hit when you start following 2,000 or more people on Twitter. As I understand it, once you’re following 2,000 or more, Twitter limits the maximum number of people you can follow to the number of people who follow you plus roughly 10 percent. So if [...]

Filed Under: Microblogging, Networking, Online marketing, Personal branding, Social media Tagged With:

How to blog frequently

February 9, 2010 By 1 Comment

One of the biggest challenges for most part-time bloggers is finding the time and energy to blog consistently. Since Jan. 18, I’ve been engaged in a little challenge here for myself — 30 posts in 30 days. As it turns out, I probably couldn’t have picked a worse time to try to average a post [...]

Filed Under: Blogging, Content marketing, Creativity, Personal branding, Productivity, Writing
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