I’ve been blogging for almost 10 years now (not always here, though, in case you’re wondering). I’m not saying I’m an expert, but I know a thing or two. I’ve also picked up what I like to think of as a few best practices and good ideas along the way. Here’s some: Use WordPress. It’s [...]
What my English teacher taught me about brands and branding
January 20, 2010 By Leave a Comment
Some time in elementary school or middle school – I don’t remember exactly when – my English teacher taught us a very basic way to analyze characters in stories. There are four ways we find out about characters, she said: What they say about themselves. What they do. What others say about them. What others [...]
Review of "Seven Content Strategies to Build Trust with Today's Savvy Consumers"
December 8, 2008 By 2 Comments
Seven Content Strategies to Build Trust with Today’s Savvy Consumers is a short e-book about how brands can use content to establish trust with customers. The e-book is free, but unlike many free information products I’ve seen, this one is worth reading and worth printing out and sticking on your bookshelf. The author, JoePulizzi, is [...]
Vote for your favorite web site, web app or web tool
November 22, 2008 By Leave a Comment
Do you keep a clean browser?
November 18, 2008 By 2 Comments
Do you keep a clean browser? Do you know why you should? Let me explain. The web browser that you use the most — whether it’s Firefox, Internet Explorer, Safari or something else — is probably not clean. It’s filled, at least metaphorically speaking, with your browsing history, cached files and cookies. For the most [...]
