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Dear email marketers – why don't you love me anymore?

February 14, 2010 By Leave a Comment

Dear Email Marketers, I have to admit, in the beginning I was really infatuated with you. You had a cool web site with lots of great content. You had obviously spent a lot of time developing it, and it seemed like you were going to be pumping out more great content in the future. All [...]

Filed Under: Creativity, Email, Marketing & public relations, Online marketing Tagged With:

Five tips for better tweeting

February 13, 2010 By Leave a Comment

Of all the social networks I’m a part of, Twitter is probably the one that gets most of my attention right now. I arrange meetings and phone calls through it, meet new people and reconnect with old friends, have fielded new business requests and reached out to journalists and other influencers. It is truly a [...]

Filed Under: Microblogging, Online marketing, Social media Tagged With:

How to get people (or at least me) to follow you back on Twitter

February 10, 2010 By Leave a Comment

I’ve recently been bumping up against the follower limits that hit when you start following 2,000 or more people on Twitter. As I understand it, once you’re following 2,000 or more, Twitter limits the maximum number of people you can follow to the number of people who follow you plus roughly 10 percent. So if [...]

Filed Under: Microblogging, networking, Online marketing, Personal branding, Social media Tagged With:

12 things to do when you don't feel like blogging

February 5, 2010 By 3 Comments

This is another one of my occasional posts on what to do when you don’t feel like blogging. 1. Update your bio/about page. If you’ve been doing this for any length of time, chances are it’s out of date. You should also make sure that you’re including everything there that’s going to help reinforce your [...]

Filed Under: Blogging, Blogging Basics, Content marketing, Grammar and style, Microblogging, Online marketing, Personal branding, SEO, Social media, Writing Tagged With: , , , , , , , , , , ,

Ten corporate blogging mistakes

February 4, 2010 By Leave a Comment

If you’ve started a blog for your business, but it’s not taking off the way you wished, you might be making one or more of these mistakes. 1. You use anonymous authors instead of real people as your writers. You can use multiple writers, you can appoint a single chief blogging officer or you can [...]

Filed Under: Blogging, Content marketing, Marketing & public relations, Online marketing, Social media Tagged With: ,

How to counter 11 common arguments against corporate blogs

February 3, 2010 By 1 Comment

At many companies, if you propose a blog you will get a lot of resistance. It may come from older, senior executives who don’t read  — or think they don’t — blogs. It may come from traditional marketers who don’t believe you can demonstrate ROI from a blog. It may come from lawyers who are [...]

Filed Under: Blogging, Content marketing, Marketing & public relations, Online marketing, Social media Tagged With:

How and why you should get your own domain name

January 30, 2010 By Leave a Comment

I’m always surprised by the number of businesses, large organizations and professionals I see using someone else’s domain name for a blog. Often this takes the form of hosting a blog on one of the major hosting sites — wordpress.com or blogspot.com, for instance. I suspect this is because many people don’t understand how inexpensive [...]

Filed Under: Blogging, Online marketing, Personal branding, SEO Tagged With: ,

Five ways to turn online relationships into offline connections

January 25, 2010 By Leave a Comment

So let’s say, hypothetically, that you’ve been really successful in your social media efforts and you are building relationships online. That’s great. But sometimes, to take a business relationship to the next level, you need to take it offline. How do you do that? Here are some simple suggestions: Professional Meetings and Conferences Nearly every [...]

Filed Under: Career, networking, Online marketing, Personal branding, Social media Tagged With: , , ,

Four keys to improving any web site

January 23, 2010 By Leave a Comment

When I look at this blog or almost any other web site, I always see things that could be done better. And I know that there are things that could be improved that I’m not seeing, because I’m simply not aware of all the shortcomings of a particular web site. Since you can’t do everything [...]

Filed Under: Blogging, Marketing & public relations, Online marketing, SEO Tagged With: , , , ,

19 tips from (almost) 10 years of blogging

January 22, 2010 By Leave a Comment

I’ve been blogging for almost 10 years now (not always here, though, in case you’re wondering). I’m not saying I’m an expert, but I know a thing or two. I’ve also picked up what I like to think of as a few best practices and good ideas along the way. Here’s some: Use WordPress. It’s [...]

Filed Under: Blogging, Online marketing, Useful stuff, Writing Tagged With: ,
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