Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in [...]
Why you should attend ConvergeSouth
Filed Under: Blogging, Networking, Online marketing, Personal branding, SEO, Social media Tagged With: brent payne, ConvergeSouth, craig newmark, elyse porterfield, will carroll
Six tips for getting more out of conferences
I recently attended Ragan’s Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters and heard first-hand how some of the country’s best known companies are using [...]
Filed Under: Career, Networking, Productivity Tagged With: conferences
Why you should stop trying new social media sites
Google Wave. Google Buzz. Farmville. Foursquare. Gowalla. Yelp. The list goes on and on. There are more social media sites, social media apps and cool online things that people are talking about than I will ever have time to fully explore. Even though I make my living in part by helping companies use social media, [...]
Filed Under: Career, Networking, Online marketing, Personal branding, Social media
Why you (or others) should make time for social media
Have you heard these lines? “There’s so much noise and clutter out there, it seems as though social media hasn’t really matured enough to be a useful tool.” “Social media’s fine for some industries, but not ours.” “I just don’t have time for social media.” Or perhaps the line is some variation on one these. [...]
Filed Under: Career, Networking, Online marketing, Personal branding, Social media
How to strengthen your relationships
In social media it’s easy to get caught up in mechanical ideas of what building and maintaining relationships is about. Are you pinging your network regularly? Are you sharing content, creating value? Are you thanking people? In marketing, we start quantifying these things: How many tweets, how many retweets, how many followers or subscribers or [...]
Filed Under: Networking, Online marketing, Personal branding, Public Relations & Marketing, Social media Tagged With: Dave Navarro, Laura Roeder, relationships
How to budget time for social media
One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy. Here’s a framework to help you budget your [...]
Filed Under: Blogging, Career, Content marketing, Networking, Online marketing, Personal branding, Productivity, Social media Tagged With: time management
Changing my approach to Facebook
Note: As I’ve mentioned previously, I challenged myself to write 30 posts in 30 days. I’ve not been as consistent with my blogging as I would have liked, so I’ve got to get a lot of blog posts published in the last couple of days. So, you’ll see several more posts than normal in the [...]
Filed Under: Administrivia, Networking, Online marketing, Personal, Personal branding, Social media Tagged With: Facebook, fan page
How to get people (or at least me) to follow you back on Twitter
I’ve recently been bumping up against the follower limits that hit when you start following 2,000 or more people on Twitter. As I understand it, once you’re following 2,000 or more, Twitter limits the maximum number of people you can follow to the number of people who follow you plus roughly 10 percent. So if [...]
Filed Under: Microblogging, Networking, Online marketing, Personal branding, Social media Tagged With: Twitter
Four easy tips for making your business card and email signature more social
So you’re a social media maven. You tweet, you blog, you have accounts on all the major social media sites, and a few of the minor ones, too. You know how Digg works, understand URL shorteners and subscribe to a bunch of RSS feeds from social media rock stars like Chris Brogan and probloggers like [...]
Filed Under: Blogging, Career, Content marketing, Microblogging, Networking, Personal branding, Social media Tagged With: business cards, email signatures
Five ways to turn online relationships into offline connections
So let’s say, hypothetically, that you’ve been really successful in your social media efforts and you are building relationships online. That’s great. But sometimes, to take a business relationship to the next level, you need to take it offline. How do you do that? Here are some simple suggestions: Professional Meetings and Conferences Nearly every [...]
Filed Under: Career, Networking, Online marketing, Personal branding, Social media Tagged With: Networking, relationships, Social media, social networking
