What's your purpose?

Flowers by the side of a path

What's your purpose? (Photo source - http://www.sxc.hu/photo/867083)

I recently listened to an interview with author Daniel Pink (via Elizabeth Marshall’s free Author Teleseminars) about his new book Drive. (Confession: I haven’t read it, so I’m basing this blog post on the author interview, which ran about an hour. If you want to learn more about this, you should read the book, which has exercises and, I’m sure, a lot more detail and insight. The book is going on my to-read list.)

Drive examines decades of research on what really motivates people. Pink says that there are two kinds of activities — algorithmic and heuristic. Algorithmic work is anything that can be broken down into a set of rules. Heuristic work is more complex, more nuanced, and requires judgment, creativity, intuition and analysis. Heuristic work is what many of us spend a lot of time doing.

Pink says that the overwhelming evidence from decades of research on motivation was that carrot vs. stick type approach to motivation (penalizing people for mistakes, rewarding them for successes) work well in motivating algorithmic work. But for heuristic work, penalties and prizes have the opposite effect. So long as people are being paid at a level they believe is fair, paying them a lot more in hopes of motivating them for heuristic activities doesn’t work.

What does work to motivate people to accomplish heuristic work? Three things: autonomy, mastery, purpose.

  • Autonomy, obviously, is the ability to make your own choices about when and how you do things.
  • Mastery is the desire to achieve a high skill level.
  • Purpose is the belief that you’re acting in service to something greater than yourself (not money).

It’s the last one I’m particularly interested in. If you have a purpose, it can bring fresh reserves of motivation into your daily life. And that’s a good thing. Worthwhile things are frequently difficult to achieve, and achieving the difficult requires motivation.

Which brings me to — What is your purpose? Have you ever thought about that question?

For that matter, what is the purpose of your company? Your brand? Your blog? Your social media activities? Your marketing?

Are you doing it just to make money? Or is there something else that motivates you?

Google, a company that has made lots of money, says its mission is to “to organize the world’s information and make it universally accessible and useful.” That is a grand purpose, and I wonder if it doesn’t play a role in motivating people at the company. A cynic would say that words like that are just clever PR, spin designed to pretty up Google’s real purpose, which they would claim is to make the founders and shareholders rich. Google has made its founders (and many shareholders) rich, but I don’t think that excludes the company having a purpose beyond that.

Most marketers (myself included) would urge the typical company (or product/brand/service/whatever) to clearly define its USP, its unique selling proposition. That’s the one thing that makes that product or brand different from everything else and desirable to some group of buyers.

But before you ask yourself what your USP is, maybe you should ask yourself what your purpose is. You with me? Please share your thoughts in the comments below.

Helping girls get educated

Warning: This is not a typical MarkTzk.com blog post.

Cassie

One of my daughters.

Let me tell you a personal story. I have two daughters. They were both born in Guatemala and lived there, in foster homes, until my wife and I adopted them. I still remember seeing children — whole families of children — standing on a sidewalk during rush hour with their hands out, hoping for a little money from the rush of strangers around them.

Guatemala is a beautiful country, where many people still speak languages that date back to the pre-Columbian Mayan culture. It is also one of the poorest places in the Western Hemisphere. This is what the U.S. State Department says:

According to the World Bank, Guatemala has one of the most unequal income distributions in the hemisphere. The wealthiest 10% of the population receives almost one-half of all income; the top 20% receives two-thirds of all income. As a result, about 32% of the population lives on less than $2 a day and 13.5% on less than $1 a day. Guatemala’s social development indicators, such as infant mortality and illiteracy, are among the worst in the hemisphere.

So almost half the population lives on $2 a day, or less. Most of us will drop more than that at Starbucks without thinking about it. This strikes me powerfully, because that is probably the kind of economic circumstances my daughters would have been consigned to had we not adopted them. But adoption is not a solution to Guatemala’s poverty (and adoptions in Guatemala have sometimes been problematic for other reasons).

I don’t think there’s any question that it will take decades of sustained effort and investment, from both inside and outside the tiny nation, to raise the standard of living. And, sadly, Guatemala is not the only country in this situation. Globally, about 2.5 billion people live on $2 a day — or less. I don’t know how many of those 2.5 billion are children, but it must number in the hundreds of millions.

I’m not going to claim that I know how to end global poverty — I don’t. It’s a complex problem, and there are difficulties both finding effective solutions and implementing them. But I do know that one of the most powerful things you can do to reduce poverty in a society is to educate girls. As of 2006, at least 73 million children of elementary school age [PDF] were not enrolled in school (the numbers were probably higher, given the way the data is collected). Girls account for 55 percent of children [PDF] not enrolled in school.

That’s why this week I added a new widget to the sidebar of this blog. It’s a fundraising widget from Kintera, an online charity site, to support Room to Read. Room to Read does not work in Latin America (yet; I wish it did), but it works in Africa and Asia, helping set up schools, provide books and support education in some of the world’s poorest communities. If you have a little extra time I encourage you to visit Room to Read’s Web site, learn more and perhaps contribute. If you want to contribute through the widget on this site, then we’ll have a way, over time, of measuring how much money we can send to the organization. I have a pretty modest goal of $500, but if we get there fast, I’ll raise it.

If you want to direct money specifically to programs in Guatemala that help girls, you might consider the New York-based Population Council, which is working with some of Guatemala’s poorest and most marginalized groups. They’ve sponsored a program designed to help girls stay in school longer in Guatemala.

Whatever moves you, or doesn’t, please let me know what you think by sharing your thoughts in the comments below or sending me an email.