I’ve been blogging for almost 10 years now (not always here, though, in case you’re wondering). I’m not saying I’m an expert, but I know a thing or two. I’ve also picked up what I like to think of as a few best practices and good ideas along the way. Here’s some: Use WordPress. It’s [...]
Three tips for better live tweeting
September 24, 2009 By Leave a Comment
In the last two weeks, I’ve live tweeted at two different events. One was a public relations seminar, where I was one of several people in the audience live tweeting. The other was a charity event where I was the only one tweeting, and I was doing it under the auspices of the organization that [...]
Rethinking the press release and media relations
May 29, 2009 By 1 Comment
The press release as a public relations tool is in transition. Before the World Wide Web, before everyone was online, press releases (or news releases) had a straightforward function: persuade a reporter, editor or producer to cover your story in some fashion. Sometimes that coverage was in the form of a fully reported story that [...]
Review of "Seven Content Strategies to Build Trust with Today's Savvy Consumers"
December 8, 2008 By 2 Comments
Seven Content Strategies to Build Trust with Today’s Savvy Consumers is a short e-book about how brands can use content to establish trust with customers. The e-book is free, but unlike many free information products I’ve seen, this one is worth reading and worth printing out and sticking on your bookshelf. The author, JoePulizzi, is [...]
