Elements of ethics in content marketing

Photo via Flickr by Prayitno

As brands become publishers, content marketers need to become aware of the ethical pitfalls that everyone in the publishing world faces. Plagiarism, copyright and other issues may not always rise to the level that involves your lawyers, but they will often rise to the level that does involve your ethics and your reputation. Using someone’s […]

Score your ideas to boost your content marketing

An example of a content-scoring spreadsheet

Right now I have at least 40 blog post ideas sitting in my queue. The potential topics include: Is LinkedIn’s premium for-pay service worth the money? How to market a blog post How to make your public relations and marketing efforts useful Better email subject lines Basic online tasks all marketers and PR professionals should […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

Nine tips for better interviews

Photo of OJ Mayo being interviewed.

With the rise of content marketing, communications professionals will increasingly need to create original content. That can include written Q&As, podcasts, videos and more. And the key to getting interesting, compelling content out of those is being able to ask great questions during interviews with subject matter experts. I spent more than 10 years as […]

Six surefire ways to zero in on your customers’ pains

Want to move someone to action? Identify one of their “pain points” and tell them how you’ll solve it. Let’s take a literal example: back pain. Get back pain? Does it interfere with the way you enjoy life? Chances are pretty good this ad would motivate you to go to grab some Aleve from the […]

How a little string can improve your blogging

Ball of red string

Ever find yourself struggling with what you should write about next, or needing more details, anecdotes or statistics to illustrate a blog post, white paper or media pitch? Me too. Fortunately, I have a solution. When I was a reporter, I gathered a lot of string. This does not mean that my desk was cluttered […]