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Why you should attend ConvergeSouth

September 13, 2010 By Leave a Comment

Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in [...]

Filed Under: Blogging, Networking, Online marketing, Personal branding, SEO, Social media Tagged With: , , , ,

Four things readers want

March 4, 2010 By Leave a Comment

What do readers want? And not just readers, but viewers, listeners – audiences for all media. If creating content is part of your marketing strategy then you’ve got to figure out what content your audience wants. What kind of blog posts, ebooks, podcasts or videos will attract the most people, get shared most often and [...]

Filed Under: Blogging, Content marketing, Social media, Writing

30 content ideas for an email newsletter

February 16, 2010 By 5 Comments

One day your boss comes into your office and announces that he wants to publish an email newsletter about your department, company or organization. And then he gives you the job of actually producing it. He gives you a deadline and says “I look forward to seeing a draft of the first edition next week.” [...]

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Five mistakes newbie bloggers make

February 16, 2010 By 8 Comments

I’ve been blogging for about 10 years now. Along the way I’ve learned a lot. I’ve also made a lot of mistakes. A lot. So, if you’re new to blogging and determined to be successful at it, here are five mistakes to avoid. Mistake #1: Not sticking with it. Some bloggers see a lot of [...]

Filed Under: Blogging, Blogging Basics, Content marketing, Creativity, Personal branding, Social media, Writing Tagged With: ,

How to use personas in blogging

February 16, 2010 By Leave a Comment

Many marketers use personas to help them better understand their customers and design products and marketing campaigns that will be attractive to those customers. You can use them to improve your blog or other content marketing efforts — podcasts, videos, white papers and so forth. What is a persona? A persona is a fictional character [...]

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How to budget time for social media

February 15, 2010 By Leave a Comment

One of the challenges of social media is how to manage the amount of time that you could put into these activities. How much time, and how exactly you spend that time, will end up being a little different for everyone depending on your goals and strategy. Here’s a framework to help you budget your [...]

Filed Under: Blogging, Career, Content marketing, Networking, Online marketing, Personal branding, Productivity, Social media Tagged With:

How to figure out your blog's USP

February 15, 2010 By 1 Comment

There are a lot of blogs out there. You’ve got to wonder — what makes your’s different? Why should anybody read it? If you don’t know the answer to that question, then your readers may have trouble figuring it out as well. You need a USP — a unique selling proposition. Marketers develop USPs all [...]

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Five tips for better tweeting

February 13, 2010 By Leave a Comment

Of all the social networks I’m a part of, Twitter is probably the one that gets most of my attention right now. I arrange meetings and phone calls through it, meet new people and reconnect with old friends, have fielded new business requests and reached out to journalists and other influencers. It is truly a [...]

Filed Under: Microblogging, Online marketing, Social media Tagged With:

How to get people (or at least me) to follow you back on Twitter

February 10, 2010 By Leave a Comment

I’ve recently been bumping up against the follower limits that hit when you start following 2,000 or more people on Twitter. As I understand it, once you’re following 2,000 or more, Twitter limits the maximum number of people you can follow to the number of people who follow you plus roughly 10 percent. So if [...]

Filed Under: Microblogging, Networking, Online marketing, Personal branding, Social media Tagged With:

How to blog frequently

February 9, 2010 By 1 Comment

One of the biggest challenges for most part-time bloggers is finding the time and energy to blog consistently. Since Jan. 18, I’ve been engaged in a little challenge here for myself — 30 posts in 30 days. As it turns out, I probably couldn’t have picked a worse time to try to average a post [...]

Filed Under: Blogging, Content marketing, Creativity, Personal branding, Productivity, Writing
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