Review of Beyond Blogging

Beyond Blogging: The Secrets to Blogging Success is an ebook (actually two) that sells for $47. It was written by Nathan Hangen and Mike Cliffe Jones, and has been receiving quite a bit of attention in the blogosphere, in large part because it contains profiles of successful, well-known bloggers and online personalities. Their goal is […]

Most useful online marketing posts of 2009

I wish I could say I’d written a bunch of these, but I didn’t. Nonetheless, Who’s Blogging What, a newsletter that rounds up the best in online marketing, has a great list of online marketing posts. There are 25 posts in each of five categories – social media, search marketing, user experience, email marketing and […]

Five simple steps to using social media for personal branding

Everybody talks about using social media for personal branding, but do you know how to do it? Here are five simple steps for developing a social media plan for personal branding. One caveat up front: You have to know what your personal brand is before you can execute it. In a nutshell, you’re personal brand […]

Quick tip: How to use Google's Sidewiki for personal branding

So Google recently launched Sidewiki, a service that basically allows anyone to add comments to any web site. If you have the Google toolbar with Sidewiki installed in your browser, you can both leave comments and also read comments that others have left at that site. All comments are public. (Although this might seem like […]

4 tips on online branding from Julia Allison

Wired magazine’s cover story this month is about Julia Allison, an Internet celebrity who is famous for, well, umm … being famous, at least online. And one of the bedrock truths in our modern, media-saturated economy is that fame has a dollar value. Source:, Julia photos ( So, if you’re seeking fame, you might […]