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Most useful online marketing posts of 2009

December 23, 2009 By Leave a Comment

I wish I could say I’d written a bunch of these, but I didn’t. Nonetheless, Who’s Blogging What, a newsletter that rounds up the best in online marketing, has a great list of online marketing posts. There are 25 posts in each of five categories – social media, search marketing, user experience, email marketing and [...]

Filed Under: Blogging, Content marketing, Microblogging, Online marketing, Personal branding, Resources, SEO, Social media

Five simple steps to using social media for personal branding

December 15, 2009 By 5 Comments

Everybody talks about using social media for personal branding, but do you know how to do it? Here are five simple steps for developing a social media plan for personal branding. One caveat up front: You have to know what your personal brand is before you can execute it. In a nutshell, you’re personal brand [...]

Filed Under: Career, Personal branding, Social media

Quick tip: How to use Google's Sidewiki for personal branding

December 14, 2009 By Leave a Comment

So Google recently launched Sidewiki, a service that basically allows anyone to add comments to any web site. If you have the Google toolbar with Sidewiki installed in your browser, you can both leave comments and also read comments that others have left at that site. All comments are public. (Although this might seem like [...]

Filed Under: Career, Personal branding, Social media Tagged With: , , , ,

How to say thank you for good things that happen online

September 30, 2009 By 4 Comments

When someone does something nice for you — and especially when they do without you asking first — it’s appropriate to say thank you. And offline, that’s pretty easy. You can say thank you in person or over the phone, write a thank you note, send a nice gift (a bottle of wine always works [...]

Filed Under: Career, Etcetera, Networking

Why I'm becoming more promiscuous online

July 31, 2008 By 4 Comments

Are you conservative, friendly, open or promiscuous? People use social media sites to network online in different ways, and you can classify them in roughly four categories. Conservative: If you’re a conservative networker online, you’ll connect only to people you know in real life. It might even be just the people you know well and [...]

Filed Under: Career, Networking, Social media Tagged With: , , ,

Eight tips to fine-tune your online life

July 29, 2008 By 2 Comments

Here are a few tips that I’ve found useful for living online. Get more out of your web surfing Use delicious or a similar utility for your bookmarks. Then you have them available to you at any computer – with the power of tagging. Use delicious to tag what you intend to do with a [...]

Filed Under: Blogging, Career, Productivity Tagged With: ,

Eight links on marketing, social media, blogging and more

July 23, 2008 By 1 Comment

I’ve got a whole bunch of good links for your mid-week browsing. Here we go: 1. Blogging: Add TwitterCounter to your blog to display how many people are following you on Twitter. I’ve added it over on the left, under the “Connect to Me” section. 2. Marketing: Price vs. customer service, which is more important? [...]

Filed Under: Blogging, Career, Online marketing, Public Relations & Marketing, Social media, Writing Tagged With: , , , , , , ,

4 tips on online branding from Julia Allison

July 22, 2008 By 3 Comments

Wired magazine’s cover story this month is about Julia Allison, an Internet celebrity who is famous for, well, umm … being famous, at least online. And one of the bedrock truths in our modern, media-saturated economy is that fame has a dollar value. Source: NonSociety.com, Julia photos (http://juliaallisonphotos.tumblr.com/) So, if you’re seeking fame, you might [...]

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Guidelines for personal branding at work

July 9, 2008 By Leave a Comment

Todd Defren at SHIFT Communications has a great post about balancing the needs of ‘personalities’ — people with their own online brands — and the companies they work for. It’s an oft-cited maxim at SHIFT that “we run a talent agency, not a PR agency” – so Chris’s words rang true for me.  Think about [...]

Filed Under: Career, Online marketing, Public Relations & Marketing

Virtual résumés

July 8, 2008 By Leave a Comment

New York Times career blogger Marci Alboher writes about the trend of more résumés going online. In particular, she links to VisualCV, a site that allows you to create a virtual résumé. The site looks interesting. As compared to a profile on LinkedIn, it allows you to post much more detail about your work history, [...]

Filed Under: Career Tagged With: ,
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