Blogs and social media are great, but you can often learn more, meet more people and have a richer experience attending conferences, seminars and other events in person. There’s a big difference between skimming a blog post in your RSS reader and the immersive, interactive experience of a conference. That’s why, if you’re interested in [...]
Six tips for getting more out of conferences
March 9, 2010 By 3 Comments
I recently attended Ragan’s Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters and heard first-hand how some of the country’s best known companies are using [...]
How to figure out your blog's USP
February 15, 2010 By 1 Comment
There are a lot of blogs out there. You’ve got to wonder — what makes your’s different? Why should anybody read it? If you don’t know the answer to that question, then your readers may have trouble figuring it out as well. You need a USP — a unique selling proposition. Marketers develop USPs all [...]
What's your purpose?
February 15, 2010 By 2 Comments
I recently listened to an interview with author Daniel Pink (via Elizabeth Marshall’s free Author Teleseminars) about his new book Drive. (Confession: I haven’t read it, so I’m basing this blog post on the author interview, which ran about an hour. If you want to learn more about this, you should read the book, which [...]
