SEO 2.0 has a list of the top 10 URL design mistakes. It turns out, there are some basic principles you should follow if want to create URLs that are friendlier both for search engines and human web searchers. I’d also note that these shorter, human-readable URLs are also far better when you’re pasting them into a tweet or a Facebook update.
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In no particular order, I'm a writer, MBA, ex-journalist, blogger, geek, strategic communications pro, father, struggling novelist 
