With a new year just underway and productivity and organization being the focus of many new year’s resolutions and goals, I thought I’d give a quick run-down of some of the key apps and tools I’m using to stay organized these days. General Productivity and Organization Dropbox for sharing documents between multiple computers and sharing [...]
Four tactics to take corporate social media to the next level
November 22, 2011 By Leave a Comment
In most companies, social media lives in marketing and/or corporate communications. That’s fine for brand and corporate efforts, but if your company’s social media activities are restricted to just those two functions, you’re not getting everything out of social media that you could be. Companies should think about social media at two levels: The brand [...]
Six tips for getting more out of conferences
March 9, 2010 By 3 Comments
I recently attended Ragan’s Social Media for Communicators conference in Atlanta (which was excellent — the folks at Ragan did a great job finding speakers and putting on a great event). For 2½ days about 500 of us met at Coca-Cola headquarters and heard first-hand how some of the country’s best known companies are using [...]
How to use personas in blogging
February 16, 2010 By Leave a Comment
Many marketers use personas to help them better understand their customers and design products and marketing campaigns that will be attractive to those customers. You can use them to improve your blog or other content marketing efforts — podcasts, videos, white papers and so forth. What is a persona? A persona is a fictional character [...]
