Elements of ethics in content marketing

Photo via Flickr by Prayitno

As brands become publishers, content marketers need to become aware of the ethical pitfalls that everyone in the publishing world faces. Plagiarism, copyright and other issues may not always rise to the level that involves your lawyers, but they will often rise to the level that does involve your ethics and your reputation. Using someone’s […]

Stop looking for silver bullets and start asking smart questions

Via http://www.flickr.com/photos/puuikibeach/6297268348/

Marketing and public relations problems are not monsters, but lots of people seem to think they are. If I can just find that single right tactic – that silver bullet or wooden stake – then I can slay the demons of competition and win the business. I’m not kidding. I’ve had clients basically say things like […]

How to write for the Internet

Professional writing coach Daphne Gray-Grant says that when writing for the Internet, you should consider the advice public speakers are often given: slow down. In writing terms, this means focusing on being as easy to read as possible. This is because people read differently at their computers than they do when faced with any printed […]

Score your ideas to boost your content marketing

An example of a content-scoring spreadsheet

Right now I have at least 40 blog post ideas sitting in my queue. The potential topics include: Is LinkedIn’s premium for-pay service worth the money? How to market a blog post How to make your public relations and marketing efforts useful Better email subject lines Basic online tasks all marketers and PR professionals should […]

Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]

10 reasons to attend ConvergeSouth 2012

ConvergeSouth 2012 logo

In less than two weeks, ConvergeSouth 2012 will take place in downtown Greensboro, N.C. at the Elon Law School. The conference covers creativity, business and community online. Which means, in practical terms, loads of information on everything from web development to pay-per-click advertising to making a living from your blog. I’ve attended ConvergeSouth several times, […]