Here are some links to great content about social media and marketing:
- Mack Collier writes about Nintendo’s extraordinary blogger outreach effort. Go ahead and estimate the cost per impression there — it’s amazing.
- Chris Brogan lists 50 ways marketers can use social media. Jeremiah Owyang organizes those 50 ways by objective.
- David Mullen suggests five ways Twitter will make you smarter.
- David Griner suggests five ways customer service can be improved with social media. I’ve left a comment on that post.
Any other great posts out there about social media and marketing? Leave ‘em in the comments.
In no particular order, I'm a writer, MBA, ex-journalist, blogger, geek, strategic communications pro, father, struggling novelist 
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Thanks for bundling these resources for easy reference!
Thanks, Leo. Sometimes all you can do is point out the good work done by others.
Mark – you are generous and helpful. thanks for leaving these great cookies on the bottom shelf so guys like me can find them! this might be worth including: http://www.scottmonty.com/2008/06/social-media-in-plain-english.html